4 Tips to Keep Your Office Chat Productive

4 Tips to Keep Your Office Chat Productive

Back in 2012, the McKinsey Global Institute (MGI) released a report that predicted social technologies like chat could “raise the productivity of knowledge workers by 20-25%.” The primary time-sucking sources, according to the study, was managing email (an estimated...
7 Easy Ways to Make FUN a Part of Your Brand

7 Easy Ways to Make FUN a Part of Your Brand

It’s easy for Apple, Coca-Cola, or McDonald’s to incorporate fun in their branding and advertising. These brands are obviously and visibly attractive and their products are well-known and frequently used. However, there are brands that aren’t attractive in the...
How To Show Your Customers Some Love

How To Show Your Customers Some Love

In any business, one of the biggest realities is that it’s much easier (and cheaper) to keep an existing client than to acquire a new one. If you think about all the things that go into getting a customer, that makes perfectly good sense. In the past, companies would...