Category Archives: Keep Customers

Use These Little Known Psychologist Tricks To Understand Your Customers

Posted on by Guest

men talking

People don’t make completely random decisions, especially when it comes to what they do with their time and money. Learning some of the basic principles of customer psychology will help you leverage the reasoning behind the choices your customers make. Understanding their motivation allows you to create the right environment to engage your customers and generate more sales. Show Your Face The more time you spend responding personally to the needs of your customers, the happier they will be. Communicating face-to-face, while excellent for fostering long term relationships with clients, isn’t always possible. However, almost any method of creating a … Read more »

Posted in Keep Customers | 1 Comment

Three Common Blunders in Marketing (You’re Probably Making)

Posted on by Ivana S. Taylor

cloud icon with design on blue sky background

Most companies have so many parts in motion that it’s easy to have a lapse in reason and make a business blunder. This is especially true with marketing because there is an inherent need for speed; with the rapidity of marketing, you can easily make mistakes if you’re not paying attention. Businesses are run by people. People make mistakes. You can either laugh it off and get back in the right direction, or you could let it ride and feel the burn. Here are some of those common blunders you’ll find (perhaps right now) in business: 1. That Choice of … Read more »

Posted in 30 Minute Marketing, Branding, Keep Customers | 3 Comments

3 Vital Social Media Marketing Trends in Retail

Posted on by Ivana S. Taylor

The other day I walked into a local retail shop and noticed that they were having some kind of an “event”.  The place was overflowing with people who were interacting, laughing and having an all around good time – inside of a retail space.  When I asked one of the associates what was going on, they said they were having a “meet up” of all their active local social media fans.  The interesting thing about these fans is that their hands were full of product!  When it comes to reaching out to a larger audience and generating more sales, retailers … Read more »

Posted in Keep Customers, Social Media | 2 Comments

8 Tips for Increasing Email Subscribers

Posted on by Ivana S. Taylor

The more I work with small businesses searching for the best ways to interact with clients, the more I realize that email messaging is still one of the most effective ways to communicate. In fact, studies show nearly 77% of people still prefer to receive promotions via email. So how can your business increase its email reach and capitalize on this proven success? Here are eight tips for increasing your email subscribers.  1. Offer an incentive. More companies are offering a free downloadable “tip sheet” or ebooks to entice readers to sign up. Free gifts are a great way to … Read more »

Posted in Email Marketing, Keep Customers | 3 Comments

How To Build A Simple Return On Investment For Your Customer

Posted on by Michael Ashford

money

If you are selling or marketing your company and its products or services to business, obviously its best to do so as ‘high’ in an organization as possible. If you are working small business to small business, working directly with the owner is ideal because it short-circuits communications and decision making efforts at your prospect.  If you are fortunate enough to work directly with the owner at a small business, you have to understand how they think and make decision. Owners (and executives at most companies) tend to think 1) big picture and 2) financial. Yes they might care about … Read more »

Posted in Keep Customers, Make Money, Uncategorized | Leave a comment

How Use Social Media To Brand Your Company Over The Holidays

Posted on by Luis Salazar

tree

The holidays are just around the corner, which typically translates into the busiest time of the year for many companies. In years past, businesses had only newspaper ads and in-store marketing to inform customers of their holiday specials and deals. However, the world of social media is now making it easier than ever for companies to effectively brand themselves to both boost their customer base and holiday sales. If your business is depending upon the holiday shopping season to increase revenue, read the following tips for maximizing your brand presence during the upcoming months.  1. Determine your strategy. Before your company … Read more »

Posted in Branding, Keep Customers, Social Media | 2 Comments

Ways to Make Daily Deal Sites Work for You: How to Build Long-Term Clientele from Bulk Discounts

Posted on by Anita Brady

image

Without a doubt, 2011 was the year of the daily deal.   Businesses jumped on the opportunity to offer great deals on the web and reach a large audience of potential customers.   Sites like Groupon and Living Social made major breakthroughs in online promotions, and were able to sell huge amounts of cut-rate coupons and provide cash payouts to businesses immediately.  The concept was revolutionary. But as we moved into 2012, daily deal sites have seen a decline in numbers as businesses are more skeptical of the efficacy of this new platform.  If done right, a daily deal can be a fantastic … Read more »

Posted in Get Customers, Internet Marketing, Keep Customers | 1 Comment

Social Media Apps for Business Owners

Posted on by AnnFleming

apps

All companies, small and large, are learning to embrace social media. Some are adapting to the curve fairly quickly while others aren’t quite sure where to start. But it doesn’t have to be a complicated process, in fact, it can be rather simple and for the effort you will notice your readers are more actively involved and loyal.  In no particular order, below are some of the apps that you can start utilizing today to embrace social media. Hootsuite for Twitter – There are no shortage of Twitter apps available, but I personally favor the Hootsuite mobile app above the … Read more »

Posted in Keep Customers, Social Media, Tools | Leave a comment

Your business should be like your thumbprint—unique and ownable

Posted on by Tamara Kleinberg

thumb

For entrepreneurs, the hardest part isn’t necessarily creating the idea. In fact, the hardest part is getting your idea noticed in a cluttered market. No matter the category, the competition is fierce, and it’s getting harder and harder to rise above the noise with traditional branding and marketing tactics.  I encourage you to take on a new mindset that treats your entire business like a thumbprint, not a product or service and a list of marketing tactics. Let’s take the human thumbprint for a moment. Each person on this earth has a thumbprint unique to them, and wherever they go, … Read more »

Posted in Creation, Keep Customers | Leave a comment

Do You Really Know What Your Customers Are Buying?

Posted on by Ian Chamandy and Ken Aber

ceo with sports car

In a scene from Moneyball, one of the main characters says “If only people knew how baseball games were really won and lost, they would construct their teams entirely differently.” This is true for almost every company as well. For instance, what if a Blackberry isn’t a Smartphone after all? What if its success was due to something entirely different from its Smartphone features and benefits? Understanding that belonging is a fundamental human need is key to being able to answer these questions. Belonging is something we strive for every day in how we behave, the clothes we wear, the … Read more »

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