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Category Archives for Marketing

The Introverted Business Person’s Guide to Surviving Networking Events

Why Does Almost Everyone Hate Networking? Unless you are a dedicated extrovert, the word “networking” is something that fills you with dread. Just thinking of the word can bring to mind images

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6 Best Marketing Tools for DIY Small Business Owners

One of the hardest things for first-time entrepreneurs, and even seasoned startup pros is learning how to effectively market a product or service. Thankfully, if you’re willing to learn and utilize the

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Email Automation in 2017? Top 3 Email Marketing Platforms for Higher Conversions

In the exciting world of entrepreneurship, small business owners can easily find themselves wearing many operational hats at once. Thankfully when it comes to marketing your own business, email marketing

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Should You Put Your Resources into Content or Paid Marketing?

When it comes to getting the best bang for your buck marketing-wise, you may have trouble deciding where to put your marketing budget. On one side, content marketing can establish your expertise in your

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How to Succeed in Comment Marketing in 4 Simple Steps

Commenting on other folks’ blog or social media posts is probably as old as the Internet itself. In its early years, commenting was quite an innocent occupation with people discussing stuff and voicing

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Marketing Trends We Saw Last Year (And What We Should Expect in 2017)

This time of year, we reflect on what worked for our businesses in 2016 and begin to think about how we can make this year even better. With regards to marketing, we had a pretty incredible year, with

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Content Inflation Can Destroy Your Small Biz (This is How You Fix It)

The Elephant in the Marketing Room: Does the World Have Too Much Content? Over the past few years, business owners and marketers felt the pressure to produce more content. In response, a dizzying array

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8 Digital Marketing Measurements You Need to Pay Attention To (And How To Master Them)

“How’s your online marketing going?” Has anyone ever asked you that question? Would you know how to answer it? If not, don’t worry — you’re not alone. The Internet is vast and complex,

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5 Quick Reasons Your Business Should Love Online Quizzes

Try Interact’s co-founder Josh Haynam (@jhaynam), served as a guest host for a recent #bizapaloozachat with DIY Marketers on the topic of quizzes and marketing. For the replay, click here. Haynam

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Rebranding Your Awesome: 5 Pro Tips From Personal Branding Expert Leonard Kim

You, whether you know it or not, have a personal brand.   We live in a world where a large party of our identity is lived out online. We post our job history on LinkedIn, communicate with friends

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