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Category Archives for Marketing

Closing the Gap: What Your Online Reputation Actually Means

This article is going more in-depth on the topic of your online reputation, a topic discussed by Tianna Woods (@SocialBYTW). To get in on the conversation, check out the replay of “How to Build, Manage

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5 Essential Tools for the Productive Content Marketer

As a content marketer or business blogger, you’re probably looking for all the help that you can get to get you to become a better, more productive content creator. As a blogger of five years and an

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Turn Online Chatter to Online Opportunity with Social Listening

In a recent Twitter chat with Mick Griffin (@MickGriffin) of Brand 24(@Brand24), DIY Marketers discussed the topic of social listening, a necessary tool for any business in the modern era. The chat discussed

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Traditional Email vs Marketing Automation

If you were to ask Mr. Google what the word marketing means you would find the following: “ Marketing  is a form of communication between you and your customers with the goal of selling your product

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From Passive to Prosumer: The Evolution of Smarter Customers

(Note: This post features insights from Jon Wuebben’s recent Twitter chat with DIY Marketers entitled “How to Sell to Smarter Customers” ) Back in the day, the relationship between customer

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Disruptive Marketing: Why Smart Marketers Don’t Chase Money

Under the rules of traditional marketing, the key is to find customers that will listen to your message and (hopefully) buy from you. Traditional marketers focus on fine-tuning their message to a specific

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5 Tools to Organize Your Content Marketing Efforts

Content marketing is a powerful way for small businesses to market their products or services. But, content marketing can be hard to track and organize for small businesses. Which is unfortunate because

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4 Free Sites to Get Amazing Photography for Your Website

They say content is king. But when it comes to marketing, visuals should be considered queen. In today’s digital world, it’s not enough to have great writing and smart text. You need stunning photography

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Storytelling With Awesome: 7 Books to Improve Your Skills

As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can

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Your Customer is Going Mobile, Are You?

These days it’s next to impossible to do anything or go anywhere without a mobile device be it a smartphone, tablet, or smartwatch. With 77% of adult Americans now own a smartphone, and 51% own or

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