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Category Archives for Marketing

The Top 5 Deadly Sins of Viral Marketing

If you ask any business owner if they want to “go viral,” you will undoubtedly get an answer like this. Going viral isn’t all that it’s cracked up to be, as these seven viral marketing

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5 Biggest Customer Survey Mistakes and How to Avoid Them

While customer surveys can be the perfect tool to get feedback on products, delivery, and customer service, a lot of businesses fall short of actually creating effective surveys. Then they wonder why those

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The Future of Small Biz: Neuromarketing, Social Listening, & Diversity

The future of small business has been the focus of several Twitter chats (We call them Bizapalooza chats) for the past few weeks. Some of the topics small business owners, guests, DIY Marketers, and the

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Get an Endless Supply of Blog Post Ideas

Do you enjoy being a blog writer but hate thinking of new article ideas constantly? Instead, you could have an endless stream of post topics and concepts that your readers will love, and then share with

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Get Ready to Iron Out Differences on Social Media

I opened up my newsfeed and quickly spotted an interesting pattern: people are airing out their grievances openly on social media and leaving it to the court of public opinion to decide the outcome. Check

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Join This Influencer Marketing Conference and Learn to Make Your Mark

Ready to start building influence in your industry? Do you have influence you haven’t tapped fully? Or, maybe you’re in charge of your company’s influencer marketing campaigns and need some fresh

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Writing for Diversity: How Marketers Can Communicate Effectively

In a Twitter chat held on June 12, 2017, DIY Marketers and Tara Clapper (@irishtara) of Express Writers (@ExpWriters) discussed diversity and marketing. In particular, they discussed how to communicate

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How to Automate Business Processes and Get Back to Doing What You Love

What do you love most about your small business? Least? You might not be as passionate about the nitty-gritty aspects of business ownership, like running payroll or organizing customer information. Learn

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The Future of Small Business: Working With Chatbots (Part 1)

The disruption of small business is closer than you think You might not associate chatbots with small businesses now, but you might soon.  With the exploding rise of user-friendly and inexpensive technology,

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5 Tips on How to Social Listen Like a Pro

If you’re reading this article, congratulations! Whether you understand social listening and want to find more tips or if you’re just looking for more information on the subject, you know that social

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