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Category Archives for Content Marketing

The Top 5 Deadly Sins of Viral Marketing

If you ask any business owner if they want to “go viral,” you will undoubtedly get an answer like this. Going viral isn’t all that it’s cracked up to be, as these seven viral marketing

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The Future of Small Biz: Neuromarketing, Social Listening, & Diversity

The future of small business has been the focus of several Twitter chats (We call them Bizapalooza chats) for the past few weeks. Some of the topics small business owners, guests, DIY Marketers, and the

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Get an Endless Supply of Blog Post Ideas

Do you enjoy being a blog writer but hate thinking of new article ideas constantly? Instead, you could have an endless stream of post topics and concepts that your readers will love, and then share with

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Writing for Diversity: How Marketers Can Communicate Effectively

In a Twitter chat held on June 12, 2017, DIY Marketers and Tara Clapper (@irishtara) of Express Writers (@ExpWriters) discussed diversity and marketing. In particular, they discussed how to communicate

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Closing the Gap: What Your Online Reputation Actually Means

This article is going more in-depth on the topic of your online reputation, a topic discussed by Tianna Woods (@SocialBYTW). To get in on the conversation, check out the replay of “How to Build, Manage

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5 Essential Tools for the Productive Content Marketer

As a content marketer or business blogger, you’re probably looking for all the help that you can get to get you to become a better, more productive content creator. As a blogger of five years and an

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5 Tools to Organize Your Content Marketing Efforts

Content marketing is a powerful way for small businesses to market their products or services. But, content marketing can be hard to track and organize for small businesses. Which is unfortunate because

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How to Create B2B Content Buyers Want to Read (Plus some implementation tips)

Are you writing what your potential customers want to read? It’s no secret that there is a glut of content. This is simply inconsumable by the average person. And the Demand Gen data proves the point.

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Should You Put Your Resources into Content or Paid Marketing?

When it comes to getting the best bang for your buck marketing-wise, you may have trouble deciding where to put your marketing budget. On one side, content marketing can establish your expertise in your

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How to Succeed in Comment Marketing in 4 Simple Steps

Commenting on other folks’ blog or social media posts is probably as old as the Internet itself. In its early years, commenting was quite an innocent occupation with people discussing stuff and voicing

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