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Category Archives for Digital marketing

Traditional Email vs Marketing Automation

If you were to ask Mr. Google what the word marketing means you would find the following: “ Marketing  is a form of communication between you and your customers with the goal of selling your product

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Disruptive Marketing: Why Smart Marketers Don’t Chase Money

Under the rules of traditional marketing, the key is to find customers that will listen to your message and (hopefully) buy from you. Traditional marketers focus on fine-tuning their message to a specific

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Your Customer is Going Mobile, Are You?

These days it’s next to impossible to do anything or go anywhere without a mobile device be it a smartphone, tablet, or smartwatch. With 77% of adult Americans now own a smartphone, and 51% own or

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6 Best Marketing Tools for DIY Small Business Owners

One of the hardest things for first-time entrepreneurs, and even seasoned startup pros is learning how to effectively market a product or service. Thankfully, if you’re willing to learn and utilize the

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Marketing Trends We Saw Last Year (And What We Should Expect in 2017)

This time of year, we reflect on what worked for our businesses in 2016 and begin to think about how we can make this year even better. With regards to marketing, we had a pretty incredible year, with

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8 Digital Marketing Measurements You Need to Pay Attention To (And How To Master Them)

“How’s your online marketing going?” Has anyone ever asked you that question? Would you know how to answer it? If not, don’t worry — you’re not alone. The Internet is vast and complex,

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How to Use Our Social Media Addiction to Sell More Stuff

You don’t want to admit it — I certainly don’t want to admit it.  But if I don’t check my Facebook or Twitter on the hour — my fingers start to itch and my brain starts to

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Upgrading Your LinkedIn? Try These 15 Steps to Become a Power User

LinkedIn has become one of the most powerful tools on the Internet. It’s a platform that people use for networking, job searching, hiring, connecting with like-minded people, and more. LinkedIn profiles

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