Positioning

How to Find Riches in Target Market Niches

There are really only two ways to successful market yourself on the internet:

Participate in a well, targeted niche.
Identify and “own” the keywords associated with that niche.

There are lots of great free keyword tools out there.  My favorites are

Google’s keyword search tool
Aaron Wall’s SEO Book Keyword Search Tool
Keyword Discovery
Market Samurai

I’ve been reviewing and participating in Ed [...]

July 18, 2010 By : Ivana Taylor Category : 30 Minute Marketing Features Marketing Tools Newsletter Positioning Quick Tips 3 Comments

Start Marketing Yourself Online in 30 Minutes or Less

It’s easier and faster than ever to get the word out about you and your company and expertise.  One of the fastest growing trends in marketing is “Guest Posting on other blogs.”  Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to [...]

February 5, 2010 By : Ivana Taylor Category : 30 Minute Marketing Positioning 2 Comments

How to Build an Emotional Relationship With Your Customer

It’s easy to say “Find your ideal customer.  Figure out what’s important to them.  Then develop a system to get them to choose you every time regardless of price.  But how do you actually DO that.  This outline will take you through the step-by-step of identifying your ideal customer and the emotional triggers that will [...]

October 23, 2009 By : Ivana Taylor Category : Features Positioning 2 Comments