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Category Archives for Lead Gen

B2B Lead Generation: How to Make the Most of Every Relationship

With social media platforms available to everyone, B2B marketing has become a raucous jungle where only the savvy survive.?Sadly, too many brands focus on outshining?(or outshouting) the competition?while

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The Proper Care and Feeding of Great Ideas: The Birth of Bizapalooza

Sunday March 25, 2013 Every Sunday I get up early, pad?down the stairs in my PJs, mussed up hair and glasses. ?I have a ritual that happens every morning — and especially on the weekends: Put the

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Getting Local With AdWords

Many local-oriented SMBs take a very narrow view of their online marketing. They create a basic website with their address, hours, some info about what they do, maybe a contact form and check off their

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How to Write a LinkedIn Summary That Will Make Prospects Fall in Love With You

When I first started using LinkedIn back in 2004 or 2005 I used my profile?as an online?resume and my connections as a sort of database. ?But things have CHANGED! ?LinkedIn isn’t just a database

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How to Prepare for Your Next Sales Call

Sales is simply a game and knowing the rules of the game makes things easy. The intent of the article is to help you improve your sales skills, help you become a better sales leader while growing sales

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How to Use LinkedIn to Connect With Prospects

  The Simplified Skippy on LinkedIn for Small Business Owners Use LinkedIn as a giant rolodex (contact database). ?You already know that a successful and profitable business is based on WHO you know

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Email is Not Dead: 4 Tips to Becoming an Email Marketing Pro

A business acquaintance of mine recently claimed, ?Anyone who believes email?marketing is dead doesn?t know how to do email marketing?. I have to say, I agree. Yes, today?s tech-savvy and self-aware

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Best Online Marketing Tools for Restaurants

Marketing online as a restaurant can seem like a difficult task, especially when the competition already has a handle on their social media and other online marketing tactics. But this shouldn’t

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How to Increase Your Website Traffic by 20%

So you took the big leap into creating your own brand/business. You built a website, made a Facebook page, and even posted a meme on Instagram with a picture of Kevin Costner and the catchphrase,

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How to Brand Your Business: 5 Brainstorming Exercises That Will Attract Your Ideal Customer

  68% of your customers have no idea why they should choose you! I saw this statistic many years ago – so don’t ask me where it came from, but it rang so true to me, that I remembered

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