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Category Archives for Trends

Mobile Strategies That Promise To Attract More Customers

Are You Mobile-Ready? What You Need To Know To Tap Into the Incredibly Fast-Growing Mobile Market of Potential Customers The smartest business owners and the most successful entrepreneurs are those with

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What Is The Average Attention Span Of Your Customer?

I think ADD has gone mainstream. ?I’ve come to terms with the fact that I have the attention span of a flea and the sad part is that you do too. ?And guess what — your customers and prospects

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Here’s Who To Follow to Get The Best Small Business Advice (for FREE)

What if you could get millions of dollars of FREE advice to help you grow your business? ?I’ll bet you’d want some of that! ?Well, the good folks over at D&B (@DandB) have been doing the

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How to Market Your Brand to Women

Is 51% of the Population Too Small a Market? Not to sound too full of myself, but I probably make more than 80% of the purchasing decisions for our household. ?And just so you know, my husband is very

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They Laughed at Me When I Said That Branding Was Like a Tree, But Then They Saw THIS!

I stepped out onto my patio the other day and saw a young tree that we had planted there a couple of years ago. ?We found it as a seedling in the yard. ?In fact, my husband almost ran over it with the

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Is Apple Making a Marketing Mistake with its New MacBookPro?

Apple has just announced their brand new products in what they call their “Spring Forward” event. ?I’ve been waiting for this launch because I want to give my 2012 MacBookPro 15″

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The One OBVIOUS Thing You Should Do to Get Your Guest Post Published That Everyone Ignores

I have a tremendous peeve about how the guest posting process goes.?The focus is all wrong, upside down and turned around and it makes me NUTS. The focus of the process is NOT the audience or the customer

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Creative Offline Marketing Trends and Tips for Retailers in 2015

?Dear Ivana ? I run a small retail business that has been fighting for its life. I?m in a great location, but I just don?t know how to compete with the big box stores. I?ve tried advertising in

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How to Start Using Google Plus for Marketing

I haven’t felt this excited about a social media platform since — 2007? Google+ has been around for three years already, but it’s only just now catching on with mainstream small business.

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Creative Marketing Ideas from the ALS Ice Bucket Challenge

  Image source? The ALS ice bucket challenge is in full swing, and it has gone viral. It has been tremendously successfully this year, pulling in 100 million dollars in donations between July 29th

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