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	<title>DIY Marketers</title>
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	<link>http://diymarketers.com</link>
	<description>The How-To Resource for In-House Marketers</description>
	<lastBuildDate>Fri, 05 Mar 2010 17:05:51 +0000</lastBuildDate>
	
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			<item>
		<title>A Valuable Lesson Reputation Management from John Warillow, Author of &#8220;Built to Sell&#8221;</title>
		<link>http://diymarketers.com/2010/03/05/a-valuable-lesson-reputation-management-from-john-warillow-author-of-built-to-sell/</link>
		<comments>http://diymarketers.com/2010/03/05/a-valuable-lesson-reputation-management-from-john-warillow-author-of-built-to-sell/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:02:54 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Arts]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1269</guid>
		<description><![CDATA[I&#8217;ve just recently read and reviewed John Warillow&#8217;s book &#8220;Built to Sell&#8221; (It&#8217;s not up yet, so I&#8217;m sending you to this article by John himself!)  This is an outstanding book and if you own Michael Gerber&#8217;s eMyth, then &#8220;Built to Sell&#8221; is a must buy and a must read.

But that is not what this [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2010/03/05/a-valuable-lesson-reputation-management-from-john-warillow-author-of-built-to-sell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In marketing there are only six questions all prospects want answers to before they buy from you</title>
		<link>http://diymarketers.com/2010/02/24/in-marketing-there-are-only-six-questions-all-prospects-want-answers-to-before-they-buy-from-you/</link>
		<comments>http://diymarketers.com/2010/02/24/in-marketing-there-are-only-six-questions-all-prospects-want-answers-to-before-they-buy-from-you/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 13:23:57 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Marketing Made Easy]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1264</guid>
		<description><![CDATA[ Today’s guest post comes from Ron Finklestein, Your Success Coach.  Ron is an author and success coach.  His company, AKRIS works with entrepreneurs and business owners who want to build their business and balance their life.  Ron is called “Your Small Business Success Expert” by his clients because of his passion for their success [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2010/02/24/in-marketing-there-are-only-six-questions-all-prospects-want-answers-to-before-they-buy-from-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Start Marketing Yourself Online in 30 Minutes or Less</title>
		<link>http://diymarketers.com/2010/02/05/start-marketing-yourself-online-in-30-minutes-or-less/</link>
		<comments>http://diymarketers.com/2010/02/05/start-marketing-yourself-online-in-30-minutes-or-less/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 15:01:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1251</guid>
		<description><![CDATA[It&#8217;s easier and faster than ever to get the word out about you and your company and expertise.  One of the fastest growing trends in marketing is &#8220;Guest Posting on other blogs.&#8221;  Basically, all there is to it is writing an informational and educational article about your area of expertise and literally submitting it to [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2010/02/05/start-marketing-yourself-online-in-30-minutes-or-less/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NPR Finds Social Media Builds Loyalty &#8211; What About YOU?</title>
		<link>http://diymarketers.com/2010/01/16/npr-finds-social-media-builds-loyalty-what-about-you/</link>
		<comments>http://diymarketers.com/2010/01/16/npr-finds-social-media-builds-loyalty-what-about-you/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 14:57:06 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Quick Tips]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1239</guid>
		<description><![CDATA[I&#8217;m an NPR addict.  That means that just about every time I&#8217;m in the car, the radio is set to our local NPR station.  One of my favorite shows is Weekend Edition with Scott Simon.  Today, Scott was talking about their recent &#8220;Social Media Survey&#8221; and actually read from some of the results &#8212; which [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2010/01/16/npr-finds-social-media-builds-loyalty-what-about-you/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>10 DIY Marketing Tips for 2010</title>
		<link>http://diymarketers.com/2010/01/06/10-diy-marketing-tips-for-2010/</link>
		<comments>http://diymarketers.com/2010/01/06/10-diy-marketing-tips-for-2010/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 13:02:59 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Marketing Made Easy]]></category>

		<guid isPermaLink="false">http://diymarketers.com/?p=1233</guid>
		<description><![CDATA[ This article was originally written for AMEX Open Forum.  But unless you&#8217;re a registered member or an avid follower of @DIYMarketers or Twitter, you may have missed it.  That&#8217;s why I&#8217;m re-printing it here.  I hope that you find these tips both useful and easy to implement in 2010.

One of the most common questions [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2010/01/06/10-diy-marketing-tips-for-2010/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to Use Customer Frustrations to Get Them to Choose YOU</title>
		<link>http://diymarketers.com/2009/12/30/how-to-use-customer-frustrations-to-get-them-to-choose-you/</link>
		<comments>http://diymarketers.com/2009/12/30/how-to-use-customer-frustrations-to-get-them-to-choose-you/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 13:55:24 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Quick Tips]]></category>

		<guid isPermaLink="false">http://diymarketers.com/?p=1228</guid>
		<description><![CDATA[What are the top 7 frustrations that keep your typical customer up at night?  Put them down on a list and then match them up with a solution you offer that makes the frustration go away.

Pick one solution that you are especially good at and keep repeating it.
Put it on everything you give to customers; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Increase Your Revenues By Creating a Sales Funnel</title>
		<link>http://diymarketers.com/2009/12/29/how-to-increase-your-revenues-by-creating-a-sales-funnel/</link>
		<comments>http://diymarketers.com/2009/12/29/how-to-increase-your-revenues-by-creating-a-sales-funnel/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 13:19:54 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
		<category><![CDATA[Quick Tips]]></category>

		<guid isPermaLink="false">http://diymarketers.com/?p=1219</guid>
		<description><![CDATA[Are you wondering where your next sale is coming from?  If you are, then you may NOT be using a sales funnel.  This simple tool can help you identify new sales opportunities within existing customers as well as get you thinking about which new customers you should start working on next. 



What is a Sales [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2009/12/29/how-to-increase-your-revenues-by-creating-a-sales-funnel/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Create a Portfolio to Build Enthusiasm and Trust for Your Work</title>
		<link>http://diymarketers.com/2009/12/23/create-a-portfolio-to-build-enthusiasm-and-trust-for-your-work/</link>
		<comments>http://diymarketers.com/2009/12/23/create-a-portfolio-to-build-enthusiasm-and-trust-for-your-work/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 03:41:06 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Quick Tips]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1207</guid>
		<description><![CDATA[Do you have customers that don’t trust you because they’ve gotten a raw deal from another company?  Here’s an easy way to build trust AND loyalty without sacrificing price.

Create a portfolio loaded with handwritten letters and testimonials you’ve gotten from their neighbors.  Carry a digital camera around with you and take before and after pictures.
Make [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2009/12/23/create-a-portfolio-to-build-enthusiasm-and-trust-for-your-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Feedback as a Brand Builder</title>
		<link>http://diymarketers.com/2009/12/23/how-to-use-feedback-as-a-brand-builder/</link>
		<comments>http://diymarketers.com/2009/12/23/how-to-use-feedback-as-a-brand-builder/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:36:15 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Marketing Made Easy]]></category>

		<guid isPermaLink="false">http://diymarketers.com/?p=1211</guid>
		<description><![CDATA[Don&#8217;t think of market research and customer feedback as an annual event.  Use it to leverage your marketing strategy and further build your brand.
Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product: 
I love trying out new products because you [...]]]></description>
		<wfw:commentRss>http://diymarketers.com/2009/12/23/how-to-use-feedback-as-a-brand-builder/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Quick Tip on Pricing for Value</title>
		<link>http://diymarketers.com/2009/12/20/a-quick-tip-on-pricing-for-value/</link>
		<comments>http://diymarketers.com/2009/12/20/a-quick-tip-on-pricing-for-value/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 03:35:35 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Quick Tips]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1204</guid>
		<description><![CDATA[How many times have you kicked yourself for not charging more?  Like most projects everything seems to take twice as long and cost 3 times as much.  So how can you compete and get more business without losing your shirt?&#60;!&#8211;more&#8211;&#62;
One thing we know for sure is that it’s very rarely about the price.  People only [...]]]></description>
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		<slash:comments>1</slash:comments>
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