Marketing Simplified
DIY Marketing Ideas, Tips, Tools and Strategies to Help You Reach
More Customers in Less Time For Less Money
This week on #BizapaloozaChat
Funny Business: How to Use Humor in Your Business
Happiness sells. If you want to really connect with people, add a dash of humor to your brand name. Why? Well, it works. By engaging to a consumer’s emotions, you make them remember you. Incorporating humor to your business humanizes your brand. Thus, establishing a...
The 10 Best COVID-19 Ideas Your Business Can Learn From
As of this writing, we have not come out of the COVID-19 crisis yet. In this article, we've collected the best COVID-19 ideas for your small business. There isn’t a single industry that hasn’t been affected by COVID-19. From music streaming services to retailers to...
How Influencer Marketing Helps Small Business
Influencer marketing helps small business. In fact, 78% of marketers say they want to work with micro-influencers in 2020. This was a key finding of Linqia’s fourth annual State of Influencer Marketing Report. Unfortunately, too many small businesses have ignored...
How to Turn Incoming Calls Into Sales
This article is sponsored by your friends at Numa At a recent visit to a nail salon, my technician, who is also the business owner, was interrupted at least three times by incoming calls. When he came back to my station I said "Must be nice -- every time you answer...
Viral Content: Can Your Small Business Afford It?
Everyone is hung up on creating viral content. Recently, I was asked to provide some tips on how to get your content to go viral. What I think they meant to ask, was what can you do to get your content shared broadly. It's just that the phrase "getting your content...
Start Using Content Marketing for Lead Generation
Have you set a goal to use content marketing for lead generation? With the disruption of the pandemic, the new year is going to see some of the long-term effects. You can expect postponing or canceling of many in-person events for the near future -- at least. With...
A Simple Facebook and Instagram Hack That Drives Leads To You
The basic formula for every business is ‘Leads = Customers = Profits’. So, if you want to stay in business, leads are important. The last thing you want to do is spend all of your time generating leads only to find that they aren't very profitable. The biggest mistake...
10 Small Business Examples of Great Online Marketing
Starting a new business is a very daunting venture. The stakes are high. Your life savings are often on the line. You have employees that look to you for security. You have customers that you need to delight. The number of moving parts involved in turning your company...
4 Easy Ways to Drive Traffic To Your B2B Website
When you stop to think about it, your website is a 24/7 sales rep for your business. So, the primary goal of any B2B website is to attract your ideal customers to your business. The great thing about online marketing is that it's relatively cheap and easy. But what...
5 Ways To Use Google to Help Customers Find You
I always like to say that Google is your home page. It's the first place people go whether they are going to visit your physical location or purchase something online. In this article, we're going to follow a typical path your ideal customer takes and show you how to...
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