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DIY Marketing Ideas, Tips, Tools and Strategies to Help You Reach
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This week on #BizapaloozaChat

Funny Business: How to Use Humor in Your Business

by Ivana Taylor | Jan 24, 2019 | #BizapaloozaChat, Content Marketing

Happiness sells. If you want to really connect with people, add a dash of humor to your brand name. Why? Well, it works. By engaging to a consumer’s emotions, you make them remember you. Incorporating humor to your business humanizes your brand. Thus, establishing a...

What’s the Difference: Testimonials vs Reviews vs Recommendations

by Ivana Taylor | Sales

When you or your customer are researching a product or service, you simply can’t deny the power of testimonials, reviews, and recommendations. But what’s the difference between testimonials and reviews? For that matter, what’s the difference between reviews and...

How Does Online Marketing Make Money

by Ivana Taylor | Digital Marketing

Ever since the invention of the internet, entrepreneurs have wanted to know how to make money online. The answer to that question was to do online marketing. But how does online marketing make money? Online marketing makes money when it’s tied to a single marketing...

How to Use Gmail as a CRM

by Ivana Taylor | Tools

Gmail has been my default CRM for as long as I can remember. After consulting with dozens of small business owners, I noticed that they were using their G Suite email as a de facto CRM as well. While using email as a CRM tool isn't the right choice for a lot of folks,...

The Best Lead Magnets For Marketing

by Ivana Taylor | Email Marketing

As you can imagine, I run around the internet quite a bit looking for the best free resources on marketing. And you know where you find the best marketing information out there? Lead Magnets. What is a Lead Magnet Lead magnets are typically killer content that...

Marketing Basics You Need to Know

by Ivana Taylor | Featured

Marketing fundamentals for small business owners. Everything you need to know for marketing a small business without losing your shirt (or your mind).

The 10 Best COVID-19 Ideas Your Business Can Learn From

by Ivana Taylor | Marketing Ideas

As of this writing, we have not come out of the COVID-19 crisis yet. In this article, we've collected the best COVID-19 ideas for your small business. There isn’t a single industry that hasn’t been affected by COVID-19. From music streaming services to retailers to...

How Influencer Marketing Helps Small Business

by Alma Causey | Influencer Marketing

Influencer marketing helps small business. In fact, 78% of marketers say they want to work with micro-influencers in 2020. This was a key finding of Linqia’s fourth annual State of Influencer Marketing Report. Unfortunately, too many small businesses have ignored...

How to Turn Incoming Calls Into Sales

by Ivana Taylor | Product Reviews, Tools

This article is sponsored by your friends at Numa At a recent visit to a nail salon, my technician, who is also the business owner, was interrupted at least three times by incoming calls. When he came back to my station I said "Must be nice -- every time you answer...

Viral Content: Can Your Small Business Afford It?

by Ivana Taylor | Marketing Strategies

Everyone is hung up on creating viral content. Recently, I was asked to provide some tips on how to get your content to go viral. What I think they meant to ask, was what can you do to get your content shared broadly. It's just that the phrase "getting your content...