For every business, it is important to use word of mouth marketing to extend the reach of your business and eventually acquire more customers. In this day of age, it does not come as a surprise that online word of mouth spreads faster than offline. Which is why, it’s important to optimize and leverage those mystical “Talk Triggers” that will not only get people talking about your business — but turning that talk into actual sales.
Our guest today is author and small business expert, Jay Baer. Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.
You may recognize him from his last book “Hug Your Haters” but in his latest book “Talk Triggers: The complete guide to creating customers with word of mouth” he’s exploring the opposite side of the spectrum.
In this episode, you’ll learn about:
- Being Social vs. Doing Social
- Lessons From Jay’s Book, Talk Triggers
- Creating a Differentiator that Your Customers Will Talk About Online and Offline
- Does Your Differentiator Find You or The Opposite?
- Word of Mouth Marketing vs. Talk Triggers
- Steps to Creating Talk Triggers
- 3 Things That People Believe But It Not True
“Find one piece of the social media ecosystem that you like.”
“Depending on what your business type is, between 50%-91% of all sales are influenced by word of mouth.” — @JayBaerClick to tweet
“Renting an elephant is not a word of mouth strategy. That is a lottery ticket. That is a publicity stunt.” — @JayBaerClick to tweet
“Document your customer journey map.”
“Do interviews with three different types of customers: new customers, long-time customers and lost customers.”
“Once you know what people expect of you, you, by definition, you know what people do not expect of you.” — @JatBaerClick to tweet
“Everybody can do this.”
“Competency isn’t the answer.”
“Online word of mouth spreads faster.”
“Intensity of recommendation can be defeated by quantity of recommendation or lack thereof.” — @JayBaerClick to tweet
Links and Resources Mentioned:
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