What are the top 7 frustrations that keep your typical customer up at night? Put them down on a list and then match them up with a solution you offer that makes the frustration go away.
Pick one solution that you are especially good at and keep repeating it.
Put it on everything you give to customers; business cards, estimates, t-shirts, caps, pens and note pads. It may seem repetitive to you, but your customer will need to hear it at least 7 times before it registers and they associate that benefit with YOU.