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A Simple Re-engagement Email Strategy For Small Business Owners

One of the recently conducted surveys stated that email marketers lose 25% of their email list every year. Sounds like cacophony, isn?t it? For ample reasons, subscribers? stop engaging with your brand and result in faded clicks.

[Tweet “If your emails have a low open rate – you’ve got potential customers sitting on the sidelines”]

Subscribed but disengaged consumers can hurt your inbox placement rates and lead you to spam. Now, that?s a blasphemy. When your sacred emails are bewitched as spam, the need of re-engagement email occurs.

The re-engagement email can be your elixir to bring your dead email list to life. Due to specification, re-engagement email aims to target inactive subscribers and gives your email campaigns an accurate perspective.

What re-engagement emails have in store?

Re-engagement email serves a divine purpose of bringing your dead email list to life. This is one of the prime reasons for it to be referred as the win-back email. Re-engagement email also helps in increasing the readability of subsequent emails by up to 24%.

To know more about how the blessings of how this divine jackfruit works, view our detailed infographic:

email info


About the Author Ivana Taylor

Ivana Taylor is the publisher of She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

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