LinkedIn Tips, Invoice Master Tips, Marketing Automation, SMB Facebook Spend Revealed

In this week’s small business marketing review, we’ll bust a common myth that’s keeping you from getting much-needed visibility on LinkedIn. Then  a good story on the future of digital marketing and the new definition of creativity.  There’s  also an interesting story about Facebook that reveals the average amount businesses spend on adverting. Finally, we added an article on invoicing because it’s a critical component of making money — if you do it right.

5 LinkedIn Hacks (You’ve Been Afraid to Try)  That Will Attract Your Ideal Customers

https://www.allbusiness.com/5-simple-linkedin-tricks-everyone-know-109294-1.htmlWant more business? Then you need LinkedIn. It may not be as huge as Facebook, or as hip as Snapchat, but LinkedIn is the social network where business gets done. Here are a few stats to prove it: 80% of B2B leads come from LinkedIn 66% of B2B content marketers say LinkedIn is their most… 5 Simple LinkedIn Tricks Everyone Should Know

I’m not a big user of LinkedIn — and the reason is because the very things (@SmallBizBrian) is talking about here have been holding me back.  This is by far the best and fastest way to start filling your pipeline with prospects — so check it out and implement at least one of these 5 tips today.

One of my peeves around LinkedIn is that too many small business owners are using it as a place to push their sales messages.  It’s important to understand that marketing, sales and advertising are all falling into the PUSH category of relationship building and what your customers want is in the PULL category.  

The future of digital advertising creativity and how to get ready

http://marketingland.com/future-digital-advertising-creativity-199082What lies ahead for digital advertising creativity? Contributor Peter Minnium (@peterminnium)  makes five predictions and explains what you can do to prepare. Please visit Marketing Land for the full article…. The future of digital advertising creativity and how to get ready

In this article Peter Minnium is advocating for a new mindset; a new way of thinking about creativity and advertising.

Digital attention analytics firm Chartbeat reported similar results, observing that when visitors “read more … they’re more apt to recall the brand that advertises next to that content.

Your challenge is a small business owner with a tight marketing budget is to invest TIME rather than money in engaging and building relationships with your potential customers and to build a customer community.  

 Instead of pushing your products features — stop, look and listen for what outcomes your customers really want and then give it to them.  You may think that you’re wasting time — but this is the best time you’ll ever spend.

How to Leverage Relationships to Drive New Sales

The next few articles support this idea of focusing on building relationships and speaking to the outcomes your customers want.

Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year

http://marketingland.com/report-2-5-million-us-businesses-buying-facebook-ads-spending-1500-per-year-199723Social media ranked by survey respondents as a top 3 source for new customers. Please visit Marketing Land for the full article…. Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year

Let me be clear — Facebook loves to talk about how “cheap” it is to place advertising.  But believe me when I tell you that the ONLY way that Facebook ads will work is if you are actually present on Facebook in a real and authentic way.

Why influencer marketing is the new inbound marketing for retailers

The biggest misconception of Influencer marketing is that you need a celebrity with lots of followers or a huge email list or someone that gets mad traffic to their website — this is a LIE.

Influencer marketing is available in every market segment and industry.  And building relationships with influencers is easier than you think.  Powered by The Drum Network, this regular column invites The Drum Network’s members to demystify the marketing trade and offer… Why influencer marketing is the new inbound marketing for retailers

How to Make More Money WITHOUT Actually SELLING More

There are two ways to make a profit; sell more or cut costs.  The following two articles address each of these areas — but in a way that is so much more appealing than getting out there and spending more of your time on either activity.

Marketing automation is critical to saving you both time and money.  Here’s a big reveal — the article you’re reading right now was created with a heavy dose of automation.  Hard to believe — right?

business2community.comWhether you’re looking to launch your product or service, drive traffic to your website, or create some buzz on social media, to do it well means you’ll have to make tough decisions about what you can and can’t do. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. This is where marketing automation helps…. B2B Marketing Automation Software for Fast Growing Companies – Business 2 Community

 

4 Massive Invoicing Mistakes to Avoid in Your Small Business

Finally, the financial piece of our making more money puzzle — COLLECTING the cash.  You wouldn’t think so, but invoicing plays a huge role in getting more money into your pocket.

http://www.smallbusinessbonfire.com/invoicing-mistakes/Unlike most marketing materials such as flyers or email newsletters, invoices are being treated with more attention. Most of your clients will read your invoice very carefully and check whether the amounts, descriptions and services provided matchup…. 4 Massive Invoicing Mistakes to Avoid in Your Small Business

And there you have it — this week’s roundup of small business marketing tips to get more customers, keep more customers and make more money in 2017.

Author Details
Ivana Taylor is the publisher of DIYMarketers.com. She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.
×
Ivana Taylor is the publisher of DIYMarketers.com. She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.

Learn How to Become a Marketing Powerhouse Without a Budget

Get only the best content delivered straight to your mailbox!

You have Successfully Subscribed!