Tag Archives: Marketing plan

How to Outsource Your DIYMarketing

Posted on by Ivana S. Taylor

I know — I can’t believe I’m writing to tell you how to outsource your DIYMarketing!  I mean the point is to save money by doing it yourself!  Well, you will be doing the important parts yourself.  I’m going to show you how to create a DIYMarketing system for all those things that you’re just not able to do. FIRST — What NOT to Outsource Don’t outsource the strategic thinking behind your marketing strategy.  Only you can make the decision about who your ideal customer is and what ‘s important to them. Don’t outsource market research.  You will probably want … Read more »

Posted in 30 Minute Marketing, Features, Strategic Planning, Tools, What Do I Do Now | Tagged , , , , , , , | 2 Comments

Do You Have a Marketing Map?

Posted on by Ivana S. Taylor

When my husband and I first started dating we had a fight that could have ended the relationship.  Instead, he taught me something that has made a tremendous improvement on how I travel and how I think about marketing plans. A Personal Story We were on our way to Washington DC and he asked me to look at the map and tell him which way to go.  I had this glassy look in my eyes as I stared at the map, twisting and turning the HUGE piece of paper and trying to make sense of where we were and where … Read more »

Posted in Features, Get Customers, Marketing, Strategic Planning | Tagged , , , , , , , , , | 3 Comments

Two Great Methods to Calculate Market Share You May Not Have Considered

Posted on by Geoff Vincent

vincent 1

Figuring out what your market share is can be difficult.  But it doesn’t have to be.  In this 3-part series of posts, I’m going to give you some practical ways that you can figure out your share of the market.  These articles are also featured in a white paper which features these two methods of calculating market share that you can download at BizCompare. You’re the CEO of as growing B2B business. While things have been going great, you don’t really know the true potential for your company. Specifically: What is the size of the market that you play in? What is … Read more »

Posted in Get Customers, Strategic Planning, Tools, What Do I Do Now | Tagged , , | 8 Comments

No More Marketing Plan Documents – Take it Interactive

Posted on by Ivana S. Taylor

I’m currently in the process of pulling together a marketing plan.  It’s recently dawned on me that I hadn’t really done a “Marketing Plan Document” in YEARS!  But that doesn’t mean I hadn’t done a marketing plan.  In fact, I’ve done several of them – for myself and for clients. But something has changed — let’s see if you see the change too.  Marketing plans have been going “interactive” over the years.  About the only time you’ve got to get something down on paper or at least as a formal file is when you are forecasting and budgeting — but … Read more »

Posted in Features, Get Customers, Marketing, Strategic Planning | Tagged , , , , , , , | 1 Comment

How to Build a Digital or Virtual Contact Into a Profitable Business Relationship

Posted on by Ivana S. Taylor

What are you doing with all those digital or virtual relationships that you’ve built up over the months or years on social media?  If you’re still asking yourself the question of how social media is going to make you money or help you reach more customers, chances are you’re not doing enough to make that happen.  Not because you don’t want to – but because it takes a little practice to figure out just how social media can work and fit into your marketing plan. In our tweet chat on the relationship between social media and PR, there was consensus … Read more »

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April 13 Tweet Chat: The Living Marketing Plan

Posted on by Ivana S. Taylor

Download of Tweet Chat : The Living Marketing Plan   Have you adjusted your marketing plan for this economy? Did you see it coming? Did you get your budget slashed?  What have you done about it? Do you have a quick and dirty marketing planning system that you use? What’s the most creative adjustment that you’ve made to your makreting plan and how did it turn out? All these topics and more on Monday’s #DIYMKT chat Join us Mondays 11:30am – 12:30pm EST.

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How to Opt Out of This Crappy Economy and Thrive

Posted on by Ivana S. Taylor

I’ve never been one of these people who gets all passionate about causes.  Don’t get me wrong; I care about the environment, I care about animals and little children all over the world — I just don’t have that special tug at the heart and mind that inspires me to get on a soapbox about that and commit time and money to the project. UNTIL NOW!  I’ve Found my Cause and…. IT’S YOU and YOUR Business Success in 2009! It dawned on me when I was putting together the press release for the DIYMarketers and Toilet Paper Entrepreneur 3-Sheet Strategy … Read more »

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The 5 Minute Get it Done Plan

Posted on by Ivana S. Taylor

Here’s a 5-Minute Marketing Plan Process that you can run every day.  It might feel rather strange at first, but I promise you if you start your day with these questions and end your day with a de-brief you will be amazed at how much control you will have over your marketing results. Take Control of Your Marketing Process The key to being successful with your marketing plan and process is to focus and take control.  But that’s easier said than done because “life” is happening and tries to convince us that other external things are in control — and … Read more »

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