Tag Archives: Web Design and Development

How to Turn Your Web Site Into a Customer Magnet

Posted on by Ivana S. Taylor

If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of your marketing strategy. Here are just a few of the tips I cover: Before you do anything to your site, check in with your marketing goals.  What is it that you want the web site to do for you in terms of getting and keeping … Read more »

Posted in Get Customers, Increase Traffic, Internet Marketing, Web Site, What Do I Do Now | Tagged , , , , , , , | 1 Comment

The Industrial Marketer’s Guide to an Effective Industrial Website

Posted on by Ivana S. Taylor

Just because you’re in the manufacturing business, doesn’t mean that your web site has to look like your shop floor.  I’m not sure who decided that people who purchase industrial products suddenly stop caring about what a site looks like or how easy it is to navigate. When you stop and think about it — industrial, technical and manufactured products actually require MORE design and content attention on the web BECAUSE they are so highly technical. There is NO Difference Between Your Products and Consumer Brands Let’s get one thing clear.  All people are consumers.  The engineer who buys from … Read more »

Posted in Features, Make Money, Web Site | Tagged , , , , , , , | 1 Comment

Powerful Free Press Release Tool

Posted on by Healy Jones

megaphone

Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But writing an effective press release can be a little intimidating if you have never done it before. Thankfully, there is a free tool that can analyze the content of your press release before you pay the big bucks to have it distributed. Free Press Release … Read more »

Posted in Get Customers, Press Releases, SEO, Tools | Tagged , , , , , , | 4 Comments

7 DIY FREE Web Site Tools for Small Business Owners

Posted on by Ivana S. Taylor

My last article was about a web design checklist, and this time, I wanted to share a fantastic review article written by TJ McCue from Sales Rescue Team on Small Business Trends that reviews 7 free web site design tools. I’ve been recommending that you use WordPress for your web site because it’s such a friendly content management system and also does well in ranking on the search engines.  But if that isn’t your speed, then you might consider some of these: 1. Google Sites 2. DoodleKit 3. Wix 4. Moonfruit 5. Weebly 6. Webstarts 7. WordPress Read TJ’s full review of these free website builders on … Read more »

Posted in Get Customers, Tools, Web Site, What Do I Do Now | Tagged , , , , , , , | 10 Comments

Website Redesign Checklist for CEOs

Posted on by Ivana S. Taylor

I ran across this fantastic article on the OneCoach blog called “10 Most Common Website Mistakes” where they outlined some of the basics of what should be and should NOT be on your web site. And this inspired me to write a take on this with my own checklist which includes some of their points — and then some. If you’re currently unhappy with the state of your web site and are considering a redesign, I’d like to lay out a web redesign checklist for you to consider. Do you have a form to capture (generate) leads? Think of your … Read more »

Posted in Branding, Keep Customers, Web Site, What Do I Do Now | Tagged , , , , , , | 8 Comments

Great New Keyword Search Tool: The Google Wonder Wheel

Posted on by Ivana S. Taylor

It’s been nearly a year since Google released their new keyword search tool: The Google Wonder Wheel. I’m not sure how this escaped me – maybe I didn’t see it because it was hidden behind the old menu.  But in their newly improved menu — it’s easy to find — see?  Here it is! If you’ve always wanted to do a better job integrating keywords into your blog posts or directory descriptions – then this is a wonderful new tool to use. It looks a lot like a mind-map.  And for those of us who are more visual and right-brained, … Read more »

Posted in Make Money, Tools, What Do I Do Now | Tagged , , , , , , , | 6 Comments

How to Use Facebook to Recruit Online Survey Respondents

Posted on by Ivana S. Taylor

I have to admit something to you — I’ve been avoiding blind brand surveys because it often requires a huge expense in finding a good list.  But no more! You already know that Facebook is now the biggest repository of demographic and psycho graphic information on the web.  And right now, marketers are having more fun than ever figuring out ways to harness all this information. Had you ever thought about using Facebook to recruit respondents for your next survey?  I can tell you that I hadn’t.  Whenever I think about doing a survey, I think of collecting customer information — and … Read more »

Posted in Facebook, Make Money, Surveys | Tagged , , , , , , , | 1 Comment