One of the recurring themes in The New Small is a new breed of customer, one that utilizes social media and networks to a great extent. These people understand the power they now wield over companies–and they sure don’t have the patience to navigate the mazes of 1-800 number menus. They want answers to their questions now.

In this short video, I discuss how New Small companies deal with increasingly social–and powerful–customers.

The Social Customer from Phil Simon on Vimeo.