Don’t Let THIS Be You – Nurture Your Network NOW

Every year I go to a conference of executives and every year I meet some poor guy who USED to be a CEO or a general manager. And now — he’s OUT. No job, no easy way to connect with other professionals. The people he’s been ignoring suddenly become important. He contacts them via email and phone. He’s in a vulnerable ?position — no title to fall back on and no easy way to connect with people.


NOW is the time to build and cultivate your relationships on LinkedIn. If you’ve been avoiding LinkedIn because you think it’s a waste of time or you think that competitors will find out what you’re up to (which they already know) you’re telling the world more than you think you are. Here’s what your LinkedIn profile or says about you —

  1. No Profile at all. If your customer doesn’t see you on LinkedIn it says to them that you are not current with what’s going on in the world. LinkedIn has been in the business mainstream for at least 3 years and you aren’t part of that. How will you help take my business into the future if you aren’t playing TODAY.
  2. Closed Profile. OK, so I see you there, but I don’t see anything about you. That tells me that you’re closed and scared of sharing your contacts. I can somewhat understand this – but this doesn’t help me learn anything about who you are and what you’ve done. I don’t know if we know the same people. I don’t know if you are like me or if I like you. You don’t want ME to know YOU. Fine. I won’t then. No appointment or phone time for you. I’ll go and work with someone who has one.
  3. No Picture. A picture makes the whole profile come to life. It’s not so much about what you look like, rather, it’s about seeing a face and putting a face to a name. It makes the first impression and turns cold call or blind first meetings into a much warmer and friendlier experience. A profile without a picture says that you got on LinkedIn, you filled out a few things, but you didn’t take the time to put your picture in.
  4. Incomplete Profile. An incomplete profile says that you don’t aren’t sure or you don’t care. Today’s influencers and decision makers depend on complete profiles to get a sense of who you are and what they can expect from you.
  5. No Endorsements. When people see endorsements – it says that you reach out to people and help people. That makes me think that you’ll help me. Each endorsement has elements of truth in who you are and what skill, talent or gift you bring to the party.

Maybe you think this is hogwash — and that’s perfectly fine. Be aware that what I’m saying here is what other people are thinking but will never say.

The bottom line is that today’s consumers use LinkedIn to make subtle decisions about who to work with and why. You can agree or disagree – but that’s like disagreeing with a rainy day.

LinkedIn for CEOs

REGISTER TODAY for our Teleseminar Just for CEOs who aren’t taking advantage of LinkedIn.

Here are just a few of the questions we’ll be answering:

  • What are CEOs missing out on if they are NOT listed in LinkedIn?
  • What’s the opportunity cost of NOT doing LinkedIn?
  • Can LinkedIn really replace your current contact management system (such as salesforce or ACT)
  • How can a CEO use LinkedIn to get new customers or uncover new opportunities?
  • In what ways can CEOs use LinkedIn for competitive intelligence?
  • I’ve heard the LinkedIn can serve as a market research tool — how does that work?
  • How do I make quality strategic connections without sacrificing the sanctity of my professional relationships?
  • After I fill out my profile how long will it take to start seeing the benefit?
  • Should I put together a LinkedIn marketing strategy? What’s included in something like that? And what can I expect as a payoff?