Did you know you can actively market your business without having to put in constant effort? That’s right, you can be promoting your business while you eat dinner, walk the dogs, and even while you sleep.

While setting this up entails some work in the beginning, the time spent doing it will have long-term benefits. By automating certain processes, you will just have to do the initial setup, and then you can sit back and watch your initial effort provide long-term results.

Below are 3 ways you can use automated tools to help you market your business.

1. Turn your website into a great lead magnet tool.

A great way to consistently generate leads is by using lead magnet tools such as pop-ups, newsletter sign-ups and contact forms. These are either automated or readily available tools that can be prompted to appear when someone comes to your website. However, setting them up also requires some strategy so that you can make the most out of it and actually convince people to enter their information.

To increase your chances of attracting sign ups through pop ups, use targeted lead magnets by coming up with a pop up message specific to the post or page that the user visited. If someone reads your blog about a vacation destination, automate a popup on that particular page that offers to give them more materials related to traveling instead of just offering generic content. This way, they will be more likely to give you their email as they know that they’ll be receiving content that they are interested in.

For newsletters, make the signup process straightforward by informing them what type of newsletters they will receive and how often they will receive it. Most people do not want to give out their email if they think their inbox will be spammed with content that they don’t want to read.

When providing visitors the option to reach you through a contact form, follow some best practices such as giving a timeframe on when they can expect a reply from you and indicating that their contact info will be kept confidential and will not be sold or shared with other parties.

By implementing these strategies on your website, you will be able to obtain the maximum amount of leads to then send targeted marketing messages to. And the best part? Your website is doing the work for you.

2. Let social media automation software post for you.

Using different social media channels to market your business doesn’t necessarily mean you need to be online and connected to the internet 24/7.

The proliferation of social media use in marketing has given way to the development of different social media automation tools that offer unique and effective ways to post to your social media channels and engage with your customers.  Plus, they don’t require you to post the content manually.

Tools such as Hootsuite and Buffer allow you to curate, view drafts, distribute and schedule posts. Afterwhich, the tool will publish the content automatically at the time a post is scheduled to go live. These can be used for free or for as low as $10 a month depending on how many social media profiles you want to manage through the site.

The apps also provide analytics and reports that help you determine which types of posts are effective, which ones resonate well with your followers and which ones get high community engagement, enabling you to better strategize on the type of future content to curate and share with your followers.

3. Put a great email marketing campaign in place.

Today’s technology lets you fully customize the content that you share with your subscribers, making email marketing one of the most effective ways to reach them.

Email marketing is no longer about blasting general emails to your subscribers. Now, you can customize and personalize emails so that each subscriber receives content according to their interests.

Your email marketing automation software can even follow the activity of your customer on your website and track their actions. For example, you can automate an email to a customer who was shopping and abandoned their cart and invite back to the site to finish shopping.

Example of abandoned cart email taken from Shopify

This is known as drip marketing or behavioral emails, and this email marketing strategy can be automated through user actions and triggers such as a new sign-up, a subscription renewal or a product purchase to enable a steady stream of emails based on a user’s interest and frequency of engaging with your content.

Bottom Line

While these tools are proven to be helpful and effective, a strategy needs to be in place for you to reap the benefits and help market your business online. Remember, these tools are only as good as the quality of your content and the manner of how you feed them. Once you have all these in place, you’ll have marketing automation tools constantly working for you in no time.