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How many times have you kicked yourself for not charging more? Like most projects everything seems to take twice as long and cost 3 times as much. So how can you compete and get more business without losing your shirt?<!–more–>iStock_000006139533XSmall

One thing we know for sure is that it’s very rarely about the price. People only care about price when they don’t know WHY to choose YOU.

Think about pricing by the project. TELL your customer all the little extras that you provide or what you guarantee like showing up on time. People choose based on what’s important to them. Focus on that and price accordingly.