I’ve just recently read and reviewed John Warillow’s book “Built to Sell”. This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read.
But that is not what this article is about. This article is about John Warillow’s experience with people who were apparently offended by some of his comments.
A Little About Transparency and Authenticity
The most common complaint I get from traditional high-level execs about social media is the fact that you really can’t control the message. Everyone now has the power of the pen, and usually it’s the most passionate and least knowledgeable?that can really impact your brand with the things they write. And the best response to that argument is to keep writing your own content with your own brand message in as many places as possible. Stay on point and stay on brand message and promise.
That’s what John Warillow was doing in a six part series where he compared preparing your business for sale – to selling a house.
When he saw the comment from his audience that disagreed with his premise, he could have done several things; deleted it, ignored it, addressed it.
John chose to address the comment and write an entire blog post about it explaining his side of the story. Note that he was sure to directly quote the comment and to ask for more feedback from his audience. One other thing that John did very well, was to clearly state why he made the comparison and to absolutely give credit to his dissenter on his points. In other words, he gave credit where credit was due and clarified.
If you’ve been wondering how to manage your reputation online – take a close look at how John Warillow handled this event and follow the same pattern for yourself.
What’s been your experience with reputation management? How did you deal with it and what were your results? What advice do you have for DIYMarketers on reputation management?