The old adage “Birds of a feather flock together” or “You are who you are with” are there for a reason — because that’s exactly what happens. It’s human nature to surround ourselves with people who are like us and whom we like. The question is — are you using this tendency to your advantage or not.

In a recent article in the Gallup Management Journal, Jennifer Robison points out that social networks do, indeed impact what we think is important and how we behave.

Who You Network With Affects Your Results

It’s no secret that CEOs don’t think much of social networking. Just read this article by the executives at Deming Hill who provide unfiltered commentary and reflection onsocial media from the perspective of an executive.

The question isn’t about how you feel about social networking. The question for small business owners is how to leverage technology to generate leads, customers and ultimately profits. There is a reason why we don’t use stone tablets, or hand write books — because newer technologies proved to be more profitable for those who used them.

Companies that Learn to Leverage Social Media ARE More Successful

Take the time to watch this video – it will blow your mind.

The question to ask yourself isn’t whether or not these tools are any good or whether they work. They are here to stay, and CEOs who leverage them and the companies who use them will out perform those who don’t.

Take your skill in business basics and apply them to the tools and see what you get.


If you’re ready to learn more – why not spend an hour with Rick Itzkowich on November 5 from 1:00pm – 2:00pm ET and let’s start leveraging LinkedIn.

This is a teleseminar that you can participate in while you’re traveling. Registered participants will also have access to a transcript and a downloadable podcast.

Don’t be “behind the curve” another day — REGISTER NOW