Every time you write a blog post to help promote your small business, you’re taking a huge step toward getting more customers, exposure, and profit and that’s something you should be very proud of.
But if you’re not writing well, or making mistakes that will affect both the visual and intellectual appeal of your blog posts, well, you’re doing nothing but wasting your time. (And the time of any potential readers, if I’m being honest.)
I’m sure you know what happens if you waste a reader’s time, right? Yep. They make it a point to never return, and that’s the very last thing you want to happen.
You’ve put a lot of time and energy into your blog why not go one step further to ensure you’re writing the type of blog posts that your readers will love?
Take a look at the blogging mistakes below to find out if you’re guilty of any (or all) of them. (And then try writing a stronger, more reader-friendly blog post today!)
Mistake #1: You Booked a One-Way Ticket to Typo City
Typos really are the worst. They can take perfectly good content and make it less readable, less credible, and much less tweetable, quotable, and linkable. (The last three of which you really, really want to happen to help further your marketing efforts.)
Of course, a couple typos and/or grammar mistakes are bound to slip through the cracks here and there, and that’s perfectly normal.
What’s not normal or advised is publishing a blog post without proofreading it. Or without, at the very least, running it through a spell-check program.
These two very simple, yet crucial steps, can help save your blog posts from losing their good standing in the minds of readers everywhere.
Follow these easy steps to help minimize typos in your posts:
- Run spell-check. Yes, it’s faster and easier to type directly into WordPress or Blogger, but it’s way too easy to overlook errors this way. Use Word instead so you can run a spell-check after you’re done writing to catch errors.
- Proofread thoroughly. Once your post has been entered into your blog (and fully formatted), use the live preview to proofread it. Go through it slowly and immediately fix any errors you see.
- Now proofread again. (Out loud.) Yep, I know I just told you to proofread, but in my experience, once is never enough. This time, though, read the blog post out loud to help you catch even the tiniest of errors.
Mistake #2: You Believe Strongly in Never-Ending Walls of Content
If your blog posts are one giant paragraph with no line breaks and no subheadings, you’ve got a big problem. Darren Rowse from ProBlogger agrees. He says, ?Large slabs of text are unattractive to those reading online, so break it down!?
Think about the blog posts you like to read? are the paragraphs on the shorter side, separated by subheadings that help break up the content and keep you engaged? Probably.
When you write without ever hitting the ?enter? button, you run the risk of overwhelming your readers, which can quickly lead to a loss of interest.
Here’s how to keep that from happening:
- Try writing paragraphs that are 2-4 sentences maximum.
- Be sure to separate each new paragraph with a space.
- Use subheadings to help your blog posts flow smoothly and introduce new points more clearly.
Seems easy enough, right? Following the three steps above will make a world of difference to your blog posts and will be very easy for you to implement.
Mistake #3: You Think Images Are a Waste of Time
No image? Boooring! Images are a vital, eye-catching way to draw readers to your post, enhance your content, and keep your readers engaged. Plus, by using images, you can add captions, which is something bloggers often overlook.
You might want to think again, however, because according to Copyblogger, captions can help you get more readers.
Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a deep caption. Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article,? Copyblogger notes.
Since stock images can often look a bit generic (or they’ve already been used a million times already by other bloggers), I like to jazz them up a bit with PicMonkey.
PicMonkey is a free photo-editing tool I use to add color, text, quotes, overlays, and all kinds of fun, cool stuff to my images. Best part? It’s super easy to use and requires no prior photo-editing experience or talent.
You can also try using a meme in your blog posts to see if it resonates well with your target audience. Remember, the more creative you are with your images, the more likely it is that people will want to share your blog posts with others — which will only further your reach and heighten your blog?s chance for success.
Have you been guilty of any of these blogging mistakes? Share below!