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Every DIY Marketer needs team leadership advice because nothing really happens on your own. You need a team to help you build you’re business. You run the show, but the team builds the business. I’ve recently received this guest post from the authors of “Committed Teams” and since I know you all love to ROCK – I’ve decided to feature it today.



Team Leadership Advice to Drive Marketing Mastery

If you want to get invaluable team leadership advice, you don’t need to look any further than Bruce Springsteen’s recently published memoir, Born to Run. This is a rock star with substance. He can help raise your game, whether you are an entrepreneur, CEO of a Fortune 500 company, or dare we say it? a politician campaigning to run the most powerful country in the world.


They call him ?The Boss? for a reason. Springsteen knows how to launch a start-up operation from scratch, assess his strengths and limitations with bracing honesty, and create an inspirational vision. He’s known for his ability to speak to the American worker, but he has plenty to teach business and political leaders, too. Here’s three important lessons:

1. Experiment With Your Passion

It happened in a record store, when Springsteen saw ?THE HAIR. It adorned the four mop-top musicians on the cover of Meet the Beatles. He embraced the look — a vision, if you like, in business terms — and decided to create a band in the mold of the Fab Four. Not just a vision, but a keen understanding of branding and how powerful it is.

But the Boss wasn’t made over night. As with any startup, it took years of hard work and experimentation for Springsteen to become a household name.



Early in his “launch” phase, he dedicated himself to two basic tasks. He honed his craft and built a team.

Springsteen learned to love performance at the local YMCA, where, as a young Catholic-school boy, he had the rare opportunity to do the Twist with public-school girls. But soon he found his true calling as a rock-and-roller and learned how to let his fingers do the dancing on the frets. He was nothing if not disciplined, memorizing the licks of the best guitarists on the local scene and practicing until his ?fingertips were as hard as an armadillo?s shell.

A rocker needs a band, of course, and Springsteen searched for years until he found the musicians who together could tell his distinctive story. The unflagging effort produced a group that ultimately included guitarist Steve Van Zandt, saxophonist Clarence Clemmons, and the other artists who had just the right mix of sound, talent, personality, and image.

Sure, Springsteen had something to say, but he experimented, made mistakes, regrouped, and worked like crazy for years before he learned how to communicate it.

2. Know Thyself

Ancient philosophers and successful rock stars know how important it is to know thyself. For Springsteen, that meant acknowledging he didn’t have much of a voice. He realized that, for him ?to sell you what you’re buying,? he would have to do it all: ?write, arrange, play, perform and, yes, sing to the best of my ability.

bruce springsteen gives leadership advice
Like Springsteen, management expert Jim Collins has learned that great leaders confront the brutal facts. For example, mutual fund tycoon Charles Schwab, who is dyslexic, recalls of his college days: Some of the most brilliant people at Stanford . . . had no clue about how to get out of a wet paper bag socially. In my case, I knew I wasn’t that smart, in English anyway. But I’ve always felt that I had very strong conceptual abilities. I could imagine things much faster than some other people who were stuck thinking sequentially. Springsteen, for his part, recounts that his ?vocal imperfections? only inspired him to work harder on his writing and performing.

We all operate to some degree with what psychologist Shelley E. Taylor calls ?positive illusions. In other words, we think we’re just a little more talented than we actually are, and usually this self-deception helps us get by. But it is counter-productive if you want to perform at the highest levels. As Springsteen observes, ?the sound in your head has little to do with how you actually sound. For him, a tape recorder served the function of a bullshit detector.

To be your best as a communicator or team leader — you’ll need your own detector.

3. Become the Person You Want to Be

In a recent interview, NPR?s Terry Gross asks Springsteen if he ever thought about the fact that many people really wanted to be you. He responds: I had plenty of days where I’d go, “Man, I wish I could be that guy.”


Is Springsteen admitting to being inauthentic on stage? Hardly. He is recognizing that a performance of any kind is all about being on stage. When you run a meeting, deliver a speech, or give feedback, you are on stage, performing. In other words, it takes discipline professionalism and commitment to communicate and connect; it involves consciously playing the right role, whether it be rock star, business leader, or president. Yes, you have to confront the brutal facts about yourself,? but then you have to work with your limitations to get people to buy into your vision.

GE?s CEO Jeff Immelt once said: ?Leadership is an intense journey into yourself. Born To Run is an account of one such journey, which led Bruce from Colts Neck, New Jersey to becoming ?The Boss. We would be thankful if all of our leaders corporate as well as political were willing to walk a similar path.


[thrive_text_block color=”light” headline=”Contributors:”]Dr. Mario Moussa, Dr. Derek Newberry and Madeline Boyer are the authors of Committed Teams: Three Steps to Inspiring Passion and Performance. MARIO MOUSSA teaches in the Executive Education programs at The Wharton School of Business. MADELINE BOYER and DEREK NEWBERRY are lecturers in the Wharton undergraduate program. All three authors advise senior leaders at the world’s top companies and organizations. Connect with Dr. Moussa at www.moussaconsulting.com, and with Dr. Newberry via Twitter, @derekonewberry. [/thrive_text_block]