What does it mean to reimagine something?



Reimagining is what entrepreneurship and business ownership is all about. It’s what fuels music, art as well as business. It’s what inspires us to take something we may have only thought about in our quiet moments and share it with the world.

This is the very vision that has inspired Boston’s Out of the Box Festival.



This 6-day festival is the dream of founder and philanthropist, Ted Cutler, who’s vision is to have the people of Boston enjoy the cities rich culture in a way that they wouldn’t throughout the rest of the year — and that means?transforming the Boston Common into a massive performing arts festival designed to engage, educate and most importantly, entertain the citizens of Boston. And all for free!

Out of The Box is sponsored by Capital One who’s been doing some reimagining around what banking is and should be about — the customer and their shared passion for music, the arts and innovation.

I was asked to cover a live streamed?panel discussion entitled Reimagining Perspectives: Identifying Gaps that Revolutionize Industries? an exclusive #CapXTalk conversation?held on July 13. This panel discussion brought together innovators who see things from a new and different point of view.


The session was moderated by Mario Armstrong (@MarioArmstrong), Host of NeverSettle.TV & NBC TODAY Show Contributor and included the following panelists:


  • Feng Chang, Director of Digital Marketing Strategy at Rue La La
  • Jim Kresge, Head of Digital Commerce Engineering at Capital One
  • Dave McLaughlin, General Manager of Eastern U.S. & Canada at WeWork
  • Pat Petitti, CEO & Co-Founder at HourlyNerd
  • Wombi Rose, CEO & Co-Founder at Lovepop Cards


The panel explored all the different way that these industry pioneers reimagined an existing industry and found a gap that they felt passionately about and turned into a viable thriving business.

At first, you may look at these folks as “one-of-a-kind” geniuses who got lucky — but what you’ll see as I share some of their insights on the panel is that each of these folks is a lot like you and me. Rather than have ME tell you what makes them different — I’m going to have YOU see what similarities and differences YOU find in some of their responses.

For each of the questions, I’ve pulled the responses that I think will get your creative reimagining juices flowing. Follow along as if YOU were on the panel and see what you learn about yourself.

What does reimagining perspectives mean to you?

Pat Petitti (@HourlyNerd): To HourlyNerd, that means changing the way companies get work done. Today, it is hard to access the most talented young people. Companies need to be structured and built for the world of technology, and we’re connected them with the right talent to get the work done.

One great thing in what Petitti does here is combine the ongoing trend of finding talent online and identifying a gap in how we hire people.

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Try This At Home

Identify at least one trend in your industry and ask yourself the question: What’s different? Why is it different? What’s missing — that if it were present, would blow the roof off the industry?


Jim Kresge, (@CapitalOne) : To me, that means uncovering how we can work with technology every day and figuring out how technology is going to change the world. At Capital One, we’re reimagining what it means to be a banking institution.

This response from Capital One literally made me sit straight up in my seat — and then Mario Armstrong threw this question out to the panel —

What’s the first industry that comes to mind as one that is in need of reimagination?

The energy in the room — and through the live stream shifted immediately. You could feel the audience’s wheels spinning.


The panelists were no exception —

[thrive_testimonial name=”Dave McLaughlin” company=”WeWork” image=”https://diymarketers.com/wp-content/uploads/2016/07/wework.jpeg”]Real estate. Beyond that, something that helps kids become technologically literate.[/thrive_testimonial]

[thrive_testimonial name=”Feng Cheng” company=”RueLaLa” image=”https://diymarketers.com/wp-content/uploads/2016/07/feng.jpg”]Science and math education we need more talent to help us better analyze data.[/thrive_testimonial]

[thrive_testimonial name=”Wombi Rose” company=”LovePop” image=”https://diymarketers.com/wp-content/uploads/2016/07/lovepop.jpeg”]Education in general. Our whole process is broken so many of us don’t internalize what we learned in school.[/thrive_testimonial]

Inspiration from the Innovators

The session ended with tips and inspiration points from the innovators. Each one came from the heart, each one came from their own experience and each one can inspire you too:

[thrive_testimonial name=”Dave McLaughlin” company=”WeWork” image=”https://diymarketers.com/wp-content/uploads/2016/07/wework.jpeg”]Even if the thing that you love failed, you wind up building knowledge and a skillset that makes you valuable to someone else.[/thrive_testimonial]

[thrive_testimonial name=”Pat Petitti” company=”HourlyNerd” image=”https://diymarketers.com/wp-content/uploads/2016/07/Pat.jpeg”]You will never suceed if you don’t get really comfortable really fast with failing[/thrive_testimonial]

[thrive_testimonial name=”Feng Chang” company=”RueLaLa” image=”https://diymarketers.com/wp-content/uploads/2016/07/feng.jpg”]Think big, but start small. Be bold with your ideas, but you don’t need the 100% solution immediately. [/thrive_testimonial]

[thrive_testimonial name=”Jim Kresge” company=”Capital One” image=”https://diymarketers.com/wp-content/uploads/2016/07/james_kresge.jpg”]Leadership is not about you, it’s about helping other people be great[/thrive_testimonial]

Innovation Isn’t Just for Small Business Owners – Big Brands Can Do it Too!

As a small business owner or entrepreneur, it may seem like you are “on your own” a lot of the time. And no matter how long you’ve been in business, you can’t help but feel that camaraderie that entrepreneurs share. But here’s what I’m learning as I spend more time with bigger brands — who we sometimes love to hate because they “don’t understand small business” — this isn’t the case at all.

During the “reimagine” conversation, Jim Kresge from Capital One talked about the “CapitalOne Cafe’s” that they’ve opened up in Boston – it looks like there are four of them across the city.


Does this look like a BANK to you?

Not to me it doesn’t. It’s a physical visual representation of what Capital One stands for. They want to be a place where people congregate, where they can get answers to their banking questions and yes — even work and meet with others.

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Try This At Home

You don’t have to have a corporate sized budget to achieve the same thing. Start by focusing on what you, your brand or your business stand for. Really take the time to think about that. Once you’ve got that down, ask yourself what you can do — physically — to show your customers and your community this commitment in a way that they can see, hear, smell and touch it.


Yes, even DIYMarketers need help sometimes. And what I’ve learned from the #CapXTalk sponsored by Capital One — is that there are business owners, entrepreneurs and even big brands who are on your side to help. Don’t count them out, just because they are BIG.