What Makes an Influencer an Influencer

What Makes an Influencer an Influencer

Broadly speaking, an influencer is anyone who can cause a reaction or impacts the way people feel and think about things. Some people are seen as influencers when they’re a trusted source of information or an authoritative figure within a market. Others are deemed...
Getting Started: 5 Ways to Turn Purpose Into Profit

Getting Started: 5 Ways to Turn Purpose Into Profit

So, you want to be a social enterprise. Welcome to the tribe. I’ve been a social entrepreneur since 1991, before it was a buzzword or sustainability was considered cool. That’s the year I founded Oliver Russell, an ad agency that builds brands for purpose-driven...
How to Hire a Marketing Freelancer

How to Hire a Marketing Freelancer

Trying to run a business?  Have other tasks that you need to do? Need a break from marketing? Well you’re in luck. Today, it’s easy to outsource all or part of your marketing efforts to freelancers. Furthermore, freelancers won’t just save you time, they also...