What is DIY Marketing?
DIY marketing is the practice of controlling and managing your marketing process. DIY marketing doesn’t mean that you DO everything yourself. DIY marketing means that …
Marketing
Overwhelmed by marketing? Learn how to grow and increase your business using marketing tools, tips, and strategies.
How to Eliminate the “Your Price is Too High!” Objection
I’ll bet you thought that when a prospect says “Your price is too high” they are saying that they don’t want to pay your price …
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What are the Best Outdoor Signage Strategies for a Local Business
One of my clients has a killer digital outdoor sign that generates about 20% of all of their new business! To be honest, I’d been …
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5 Ways to Come Up With Creative Infographic Ideas
Imagine putting in so much effort into creating an attractive infographic – and not have anyone see it. Breaks your heart, doesn’t it? A successful …
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Social Media ROI Doesn’t Have to Be Elusive
The key to increasing social media ROI (return on investment) is to make sure that all of your channels are working together seamlessly. What Content …
How to Use Social Media to Drive Traffic to Your Website
Before the rise of social media, the best way to drive traffic to your website was to use SEO (Search Engine Optimization) and to build …
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Creating Business Cards that People Won’t Throw Away!
Your business cards are the statement piece of your marketing materials that people can physically hold onto. As the only tangible offering of your services, you …
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How to Self-Publish a Book That Will Build Your Brand
Writing and self-publishing a book is 80% marketing and 20% getting it done.While other author sites and resources put the focus on writing, editing, producing …
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How to Create Winning Audience Personas Now
90% of companies who use buyer personas claim they have a clearer understanding of their customers. Here’s how to make smarter marketing decisions by learning …
6 Ways Web Accessibility Can Boost Sales
Is your website friendly to people with disabilities? This is called web accessibility and you should make your website accessible; not just because it’s the …
