This cash saving tip may not be totally kosher, but it did work for my startup…
We wanted to attend a very expensive conference to market our new service to potential partners – but the registration fee was just not in the budget. So, we called the hotel where the conference was taking place and rented out the room next to the ballroom where the conference was being held for a fraction of the cost of attending the event.
The hotel kindly (and very enthusiastically) put out a huge sign that said “free demo” in the hallway and a large number of the conference attendees came in and saw us demonstrate our digital filing system.
The conference promoter actually liked our scrappiness – and has invited us to attend each conference since then!