Calling and Connecting with Your Customer – Just Because

I’ve been on a soapbox of “loving your customer” for over a decade now. It got rolls of laughter from the management teams of my manufacturing company employers. Then somewhere around the late 90’s and the early 2000’s Fast Company wrote an article called “Love is the Killer App” and suddenly, loving your customer was hip and cool.

Well, loving your customer and working with people you love that love you back, has never gone out of style. Legendary companies like Southwest Airlines,? L.L. Bean, and the Ritz Carlton have done it for decades because they know that getting and keeping great, profitable customers is how you consistently make lots of money.

So today, show your customers a little love.

5 mintue tasks that will make your customer LOVE you.

  1. Call at least one client and customer per day – check in to say hello, ask how things are. Just talk to them about what’s going on in their world. Talk to them as a professional, share insights and trends. You never know what might come out of it.
  2. Send at least one client a card, note,article, cool tool or reference that you think they will find useful.
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