Image via Shutterstock By gpointstudio


85% of all small business owners get new business by referrals! This is not only the most popular way to get new customers, it’s also the most cost-effective marketing strategy.

elevator pitch helps build referrals

Alignable Study September 11, 2017

At the same time, a lot of small businesses struggle with getting and keeping customers because they are either uncomfortable with talking about their business or simply don’t know how to talk about their business.  As a result, they miss out dozens of sales opportunities every day!

“Having more conversations is the single most powerful thing you can do to increase your sales,” says Ken Kroge, Forbes contributor and lead generation expert.

But it’s not just about the conversation, it’s about your ability to communicate your marketing message quickly, easily and in a way that inspires that person to either buy from you or to refer you.

This brings us to the elevator pitch.  Some folks call it a 30-second commercial while others call it a USP (Unique Selling Proposition). Whatever you call it, make sure that you have it.  A great elevator pitch can literally add

What is an Elevator Pitch?

elevator pitch conversation

When someone asks you what you do, you’ve got less than 30 seconds to grab their interest and build enough curiosity so that the person you’re talking you will either buy your stuff or refer you to someone who will.

Some call it a 30-second commercial, others call it an elevator pitch.  But no matter what you call it, make sure you’ve got one in the back of your pocket and ready to roll off your tongue because that next great customer, client or business opportunity can be staring you in the face and you don’t want to blow it.

Best Elevator Pitch Templates

There has been some talk that the elevator pitch is outdated. Maybe the phrase is outdated, but the idea of sharing who you are, what you do and who you help quickly and easily will never go out of style.

Following is a collection of the best elevator pitch templates I’ve found online.

1. Personal Introduction Elevator Pitch

My name is <<NAME>>, the CEO of <<COMPANY>>. Our company manufactures <<PRODUCT>> for <<TARGET CUSTOMER>> that allows them to <<YOUR VALUE PROPOSITION>>.

2. “Have You Ever” Elevator Pitch


3. “What do you do?” Elevator Pitch

  1. We (or I) work with... in this section DESCRIBE your ideal customer.
  2. Who struggle with… This is where you want to put in THE ONE biggest, most emotional frustration that your ideal customer has around what you’re selling.
  3. And would like to… Here is where you put what your customer WANTS — you know emotionally wants — not some pablum – something that would make their heart sing.
  4. What makes my…Different From…. Is that we (or I)… This is where your differentiator – competitive advantage – or USP goes.
  5. As a result, my clients receive…. What benefit do your customers get from your experience?

4. Tagline Elevator Pitch

The great thing with a tagline elevator pitch is that it’s one sentence that is usually a play on words or a rhyme and is not only easy for you to remember, but others will remember it too.

I know a photographer who likes to say “We shoot people for a living” while it may offend some people, in the context of a networking event it definitely gets your attention.

Gizmodo simply calls itself “The gadget guide.” And who can forget Johnny Cochran’s “If the glove doesn’t fit, you must acquit”?

These tagline pitches can be tricky, but they are memorable and can really be worth it.

One resource I’ve found that I use almost daily is a book called “POP!: Create the Perfect Pitch, Title, and Tagline for Anything” by Sam Horn.  It’s filled with dozens of fantastic wordplay games and exercises that will help you come up with the perfect pitch.

5. The Problem-Solution  Elevator Pitch

Problem: “[Customer Type] are often frustrated by the effort it takes to [Action].”
Solution: “[Your New Solution] eliminates the need to [Customer’s Old Solution].”
Why You: “For [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer’s Industry].”
Value: “With [Your New Solution], you can [spend less/make more] [time/money] [Action].”
CTA: “I’ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.”

6.  Subject Line Elevator Pitch

In the same way that an email subject line piques your interest and introduces what’s in the email, a subject line elevator pitch can do the very same thing in a conversation.

To create a subject line elevator pitch simply start by brainstorming and writing down everything you want to say regardless of word count.  You can use this basic outline:

  • who are you
  • what problem you solve for customers
  • why is your solution unique
  • how will they benefit



elevator pitch template

The Elevator Pitch Template From #gamestorming


7. The Mad Libs Elevator Pitch Template

This is a fun elevator pitch template! Simply define the following:

  • Your target customer
  • Your ideal customer’s need
  • Your product/company name
  • Your industry or market category
  • Your competitor
  • How you’re different from your competition

An Elevator Pitch by Any Other Name