The Chamber of Commerce plays a huge role in driving the economies of numerous cities and states across the country. Made up of local business leaders, these organizations typically work with members of local government to keep their communities thriving. Even with all their power, chambers often need a little help themselves, especially when it comes to growing their membership. There are several methods a Chamber of Commerce can learn on to drive their expansion efforts, but this article will explain why email marketing is the right tool for the job.
As the CEO, President, or Executive Director of a Chamber of Commerce, it is important to know that not all prospects will want to sign on as new members right away. Often times, it takes building relationships with them and nurturing those relationships over time. Some might say that email marketing was made for this very purpose. What this tool does is give you the ability to create a list composed of the people you want to add to your membership. Once they subscribe, you then have the power to contact them on a regular basis and engage them with content that highlights the benefits of being a part of your chamber. It is the strong relationship building aspect that makes email marketing ideal for accomplishing just about any goal.
Targeting the Right Prospects
Another important tidbit for the head of a Chamber of Commerce to note is that not all prospects are right for membership. You can waste a lot of time and resources by going after business owners who have no real value to offer. Luckily, email marketing is highly targeted by nature and when used correctly, can help you get the right message to the right party time and again. This targeted aspect is made possible by segmentation, a process that sees you taking your master list and breaking it down into smaller groups of people who share commonalities. The process of segmentation is simple enough, but even easier when you have an email marketing provider with tools that simplify the tasks of creating and managing your newly created segments.
Whether the goal is growing a membership, creating awareness, or driving sales, being able to measure impact is critical for any marketing initiative. Email marketing can help a Chamber of Commerce track success with relative ease by making performance data available in the form of comprehensive reports. These reports can tell you how many prospective members are opening your messages, clicking through to your landing page, sharing your content with friends, and much more. It is insight like this that can help you learn from your mistakes, and send your number of new memberships through the roof.
Chambers of Commerce have been a vital part of their economies for centuries. More than likely, they will play an essential role for many more centuries to come. Being able to grow is crucial to their very existence, and by leveraging a tool like email marketing, these organizations can ensure that they consistently maintain a positive rate of growth.