Anytime I try to explain web hosting to people, I find that the easiest analogy is to compare website hosting to real estate. I’m not sure of the exact statistic, but I’m going to say 99% of small business owners have no need to have a server on the premises. Having a server on your premises is the equivalent of owning a mansion where you only live in less than 10% of the space. Unlikely.

This leaves you the option of owning a piece of property in a “development” — this is what wesite hosting is. It’s a sort of development where lots of people live in a neighborhood. I’ve already explained this in detail in a previous article.

This is probably the option you want to go with when choosing a web host — but wait, there’s more. Choosing a website host can be a daunting experience.If you Google Best Web Hosting 2015? you’re going to get an overwhelming list of companies. Believe me, I went through this process in January of 2015 and it took me about four weeks to do enough research, referral collecting and review reading to make my decision on which web host to use. And let me tell you this — companies change their offers all the time, so I fully expect to move my hosting again.

That said, let’s get started.

HostGator and Bluehost — These two companies have recently merged, but are still keeping separate operations. Both are highly rated, very popular and I would say that when I asked folks who they hosted with, almost all of them either said HostGator or BlueHost. Both have excellent tech support and customer service, affordable plans and everything you need to set up your website lickety-split.

WPEngine: This is the hosting and publishing platform run by Copyblogger Media. A lot of heavy duty marketers host their WordPress Genesis Themed sites on Synthesis. They sell speed and security but so do other managed WordPress hosts. What sets Synthesis apart from the rest is their focus on content optimization and search. Because CopyBlogger media has added plugins to optimize content, all of these are automatically included in Synthesis.

The problem with Synthesis is that it’s a dedicated platform. It’s very customized to achieve the goal of the heavy content marketer. And if you want flexibility, customization and the freedom to come and go — this may not be a choice for you. If you are happy to play within a tight framework to get killer speed and content optimization, this is a great choice.