For every business, it is important to use word of mouth marketing to extend the reach of your business and eventually acquire more customers. In this day of age, it does not come as a surprise that online word of mouth spreads faster than offline. Which is why, it’s important to optimize and leverage those mystical “Talk Triggers” that will not only get people talking about your business — but turning that talk into actual sales.

Our guest today is author and small business expert, Jay Baer.  Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

You may recognize him from his last book “Hug Your Haters” but in his latest book “Talk Triggers: The complete guide to creating customers with word of mouth” he’s exploring the opposite side of the spectrum.  

 

In this episode, you’ll learn about:

  • Being Social vs. Doing Social
  • Lessons From Jay’s Book, Talk Triggers
  • Creating a Differentiator that Your Customers Will Talk About Online and Offline
  • Does Your Differentiator Find You or The Opposite?
  • Word of Mouth Marketing vs. Talk Triggers
  • Steps to Creating Talk Triggers
  • 3 Things That People Believe But It Not True

 

Quotes:

“Find one piece of the social media ecosystem that you like.”

“Document your customer journey map.”

“Do interviews with three different types of customers: new customers, long-time customers and lost customers.”

“Everybody can do this.”

“Competency isn’t the answer.”

“Online word of mouth spreads faster.”

 

Links and Resources Mentioned:

Jay’s Site

Convince & Convert