How to Find Your Niche

Monday April 9 @ 2pm ET/11pm PT

How to Find Your Niche

April 9 @ 2pm ET/11am PT


You can’t sell anything to everybody, the more you try, the less you get. Why is that?

I’m Ivana Taylor, the publisher of DIYMarketers and your host for #BizapaloozaChat and today, we’re going to show you how to find and develop a profitable market niche.What is a Niche?

A niche market is a small market segment, a part of a bigger “market”. In other words, a niche market is a group of people who are passionately interested in a specific topic, belief or outcome.

3 Easy Ways to Find Your Niche

Use Amazon

  • Head to Amazon and search books on your topic.
  • Check the best sellers and their categories.
  • check out a category (niche) on Amazon, you want to have at least three books in the top 50,000 to know that you’re in a profitable niche. And say there are three books in the category’s top 10 with a rank of 15,000 or lower. That’s super profitable.

Use Your Interest

  • Identify your area of expertise (bookkeeping)
  • How do you like to convey information (video/screencasting)
  • What group is so bad at what you do that they need it desperately and will value it highly? (artists who sell on Etsy or Ebay)

Use Google Searches and Trends

Search for your keyword phrase in Google and see if it’s a conversation people are having.  You’re looking for phrases that are trending up.


One of my favorite niche research tools is BuzzSumo.  Simply use the “Question Analyzer” option and you can see the most popular questions on a topic.  Or use the “Most Shared” option and enter your keyword to see the topics and conversations that are trending on social media channels.

Tweet Chat Questions

Q1: Which is better? Selling to a large audience or a small audience? Why?

Q2: What are the consequences of having an audience that is too broad?

Q3: Are you currently focused on a niche? Was it easy or hard to identify your niche?

Q4: What does it mean to “find your niche”?

Q5: Who is your ideal customer? Is it the same as your current customers?

Q6: What method(s) did you use to discover your target market?  

Q7: What’s been the biggest challenge or obstacle in finding your target market?

Q8: How do you know that you picked the right target audience?

Q9: What are some successful low-cost ways to connect with your target audience?

Q10: How do you bridge the gap between your ideal and current customers?



Check out these additional resources:

Learn How to Become a Marketing Powerhouse Without a Budget

Learn How to Become a Marketing Powerhouse Without a Budget

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