You can’t sell anything to everybody, the more you try, the less you get. Why is that?
I’m Ivana Taylor, the publisher of DIYMarketers and your host for #BizapaloozaChat and today, we’re going to show you how to find and develop a profitable market niche.What is a Niche?
A niche market is a small market segment, a part of a bigger “market”. In other words, a niche market is a group of people who are passionately interested in a specific topic, belief or outcome.
Use Your Interest
Use Google Searches and Trends
Search for your keyword phrase in Google and see if it’s a conversation people are having. You’re looking for phrases that are trending up.
BONUS TIP: Try BuzzSumo.com
One of my favorite niche research tools is BuzzSumo. Simply use the “Question Analyzer” option and you can see the most popular questions on a topic. Or use the “Most Shared” option and enter your keyword to see the topics and conversations that are trending on social media channels.
Q1: Which is better? Selling to a large audience or a small audience? Why?
Q2: What are the consequences of having an audience that is too broad?
Q3: Are you currently focused on a niche? Was it easy or hard to identify your niche?
Q4: What does it mean to “find your niche”?
Q5: Who is your ideal customer? Is it the same as your current customers?
Q6: What method(s) did you use to discover your target market?
Q7: What’s been the biggest challenge or obstacle in finding your target market?
Q8: How do you know that you picked the right target audience?
Q9: What are some successful low-cost ways to connect with your target audience?
Q10: How do you bridge the gap between your ideal and current customers?