If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of your marketing strategy.
Here are just a few of the tips I cover:
Before you do anything to your site, check in with your marketing goals. What is it that you want the web site to do for you in terms of getting and keeping customers. Your next step should be to set a baseline. If you don’t already have Google Analytics installed on your web site, then install that first and wait a few months so that you can get a good picture of what your site is currently attracting. Your last step is to decide on what web site platform or software you’re going to use. Consider choosing a popular platform like WordPress because there are so many people who know and understand the technology behind it that you will never be stuck if your web designer or programmer bails on you.
And finally, the checklist of web re-design:
- Buy keyword rich domains.
- Use a high-quality logo graphic
- Create an use a favicon
- Write a headline that quickly and easily communicates your value