Involver is an easy to use Facebook Tab Tool that integrates social media channels into your Facebook page

I visit a lot of Facebook business pages. I’m always poking around, checking out different small businesses, liking and commenting. That’s part of what being an internet marketer is all about.

In many cases, the Facebook page is my first point of contact with a business. When I get there, I’m looking for the goods. I want to see what they are all about and what they have going on.

More often than not though, I’m greeted by pretty well nothing. Sure, there’s the info tab. But the navigation guide on the left is pretty bleak and leaves me wondering, is there anything else you’re doing online?

Creating tabs on your Facebook page is a golden opportunity to highlight what else your company is up to on the web. Many businesses shy away from them, however.

They’re not sure how to get things set up.

Or they break out in hives when they hear works like HTML code.

Or they search for apps and get inundated; so many of them are glitchy, hard to set up or come with a fee.

The tool that I’m going to share with you today is one of the easiest Facebook tab integrations that I have yet to come across. There are TONS options available, but this one stood out for me because of how simple it is to set up. And the best part? Totally free!

Facebook tab tool Involver

The folks at Involver (http://www.involver.com/applications/) allow you to choose 2 social media channels to integrate in your page. (You can go beyond this with their paid options, but the costs are a little high for a small business). My favourites personally are the Twitter, Flickr and You Tube integrations.

In a few clicks, you can have these up and running on your Facebook page. Just follow these instructions:

  • Log into Facebook as yourself the person (not the page)
  • Go to http://www.involver.com/applications and click the Install? button on the app you want to integrate
  • You will then be prompted to choose which page you want to add the application to. Select your business page.
  • A button will come up, asking you to Add?. Click it.
  • You will then be asked to fill in your company name, and your phone number. (they will only ask you this with your first app). Plunk in your info, click to accept the terms and hit Save changes?.
  • You will then be brought to a page where you can get the tab configured and link it to the social media account. So for Twitter for example, it will ask you to add your username (don’t forget to click the add? button). Once you have the settings filled in, click Save changes. Note you are always able to go back and adjust the settings.
  • Go back to your page, and you will see your new tab. (If you don’t see it right away, give it a couple of minutes). Your likers can now check out all your recent activity.
  • Power tip: If you want to be a little more clever, you can change the default name that’s generated on your tab. So, for the Twitter tab, the default name is, you guessed it, ?Twitter?. Go to the ?edit? area of your page and click apps. Find the app that you added and click ?Edit settings. You can now enter a custom tab name.

 

To see an example in action, have a look at my You Tube tab (http://www.facebook.com/MartinaIring?sk=app_57675755167) that was created with Involver and note how I’ve customized the name to Small biz videos?.

 

Use Involver to Create Customers Out of Facebook Visitors

Your Facebook page should not be a standalone entity. To be effective, it needs to integrate your communications and drive your Facebook fans deeper into your business and deeper into the content you produce. Some fans may never go to your website again after the first visit (or maybe they never even visited it in the first place!).

By adding these tabs, you can encourage your likers to check you out on other online channels, expose them to what you’re up to and hopefully connect with you there too. And if they’re say not on Twitter yet, they can still get the benefit of all the great stuff you tweet. You are creating a page that is a valuable source of information.

You’re also boosting your credibility. You’re giving off the impression that your page is well cared for and that you’re darn savvy. These tabs look pretty fancy, don’t you think? So they were easy as pie to implement. Don’t worry, your secret?s safe with me?

So give Involver tabs a try and come back and let me know how it went. Feel free to share links to your Facebook page so I can come and check you out. And if you have other applications that you love for getting tabs, let us know.