I’m always telling people the video is BIG and that you really should incorporate it into your marketing strategy. But not all video is for everyone. I don’t do nearly as much video as I should. And one of my goals was to include more video in my marketing and information products.

But what stops me (aside from hating seeing and hearing myself on video) is

Like so many of you, I am constantly reviewing new online platforms and applications that help companies market their products and maximize their reach across the web and social networks. Video applications are one of the hottest marketing trends. So I was intrigued when I found Viewbix a service that allows you to add interactive call-to-action apps to your videos and thrilled when I saw just how simple it is to use for marketing purpose.

Viewbix is not about creating videos from scratch. That’s a great thing about it. It allows you to pull in existing video content from YouTube, Facebook, or Vimeo Pro, and then add interactive apps to the video to further engage viewers. Then you take the produce you created in Viewbix and share via social media and even your own website (Viewbix provides you with the code you can embed on your own site).

So how does adding an app to a video help market your business? Quite simply, it takes the viewer’s engagement to the next level. Viewbix notes that 20% of the viewers who watch a Viewbix video click on the call to action or engage with at least one of the apps inside the player. Viewbix also tracks and reports each interaction so you know what’s working and have measureable results.

So the concept is simple, easy to configure and is free for the basic plan. So now what do you do? Follow these easy steps to get started making your first Viewbix video.

1. Go to the Viewbix website and sign up for the free basic plan. You will receive the base product and two free video players to which you can brand and add apps. The basic plan only allows you 10,000 impressions per video.

2.Now select a pre-existing video from YouTube or Facebook. All you do is copy and paste the URL into the Viewbix screen.

3.Then you will create a title for the video and customize your button that includes a URL back to your website (or wherever you want it to go). You can also chose the background color for your video player.

4.Now get ready for the fun part selecting your apps! The basic plan comes with quite a few call to action apps, including email newsletter sign-ups through MailChimp, Constant Contact and Aweber); QR code; link to your Facebook and Twitter pages; Skype; Picasa photos; and even your RSS feed (especially helpful if you’re a blogger).

5.Then click publish? and see the video in action. Viewbix then gives you the option to share the piece through your social networks and provides the coding for you to add to your own website.

Here is a quick video that will take you through the process:

It’s really that easy! So why not head over to Viewbix and watch one of the demos and try one for yourself. It’s literally just a click to add a call to action to a video. Why not try it and see what kind of reach you now receive?