Convert Email Readers Into Buyers

Your email list like a slot machine, you spent hours writing great emails, you send them

and you get crickets back. What's the point of having an email list if no one is buying

I'm even a tailor. I'm the publisher of DIY marketers and the host of Bizapalooza chat

And in this session, we're going to share a recipe for converting your email readers into buyers

With me today is speaker marketing automation expert whose biggest goal in life is to meet cool people

Please join me and welcoming Eli Delaney. Hey, Eli. Hello, my friend

How are you? I am just doing great. I am so excited

to listen to your email revitalizing recipe. Yes. Because I can use all the email tips I can get

Email is not a strength for me. So what is your customer getting recipe and what problem does it solve

Okay. So we'll start with the problem that it solves. A lot of people out there, they have a list

They've been told start with the list. The money's in the list, all that kind of stuff

The key is the money is not in the list. the money is in your relationship with the list. And that is the significant difference

And so what I'm going to share with you is something that I do. This is something that I give

pretty much every one of my clients as the starting point when we work together because

it is going to give them an inflection of several different things. Number one is it's like

adding gasoline to the fire. It is going to take what you have that may or may not be

working at all. For some people, they have a list, they've done nothing with it. Some people

they set out a newsletter. It's doing okay. Some people spam their list every other day and nobody

really wants to listen to them anyway. So how do we fix all of that? So the first thing is it's going to

fix all three of those problems. And then it's also going to be a great way to potentially make some

cash very, very quickly just because of the shift in the language you use

Okay. So here's what I want you to do. And you're going to want to write this down because this is very, very important is you're going to send an email to the people in your list that have been on your list for at least 45 days. Okay. Anybody before that, you don't necessarily have to do that with those people because we're going to shift things moving forward anyway. But for these people, what you're going to do is you're going to send an email, no fancy templates, no fancy templates, no

fancy graphics. It's going to be straight text, nothing, no pictures, no fancy signature at the bottom

any of that kind of stuff. Imagine you just opened up Gmail and sent an email to your friend

Something to the effect of subject line is, I've been such a slacker. I like that one personally

because it fits my personalities. That's not your personality. You can change a little bit. It's like, you know what? You can say, I feel like I've dropped the ball. Or maybe I have

haven't been doing this right or something to grab their attention right out of the game

And then you start with you know hey there Now for me that how I talk to people You know I do that even in face to face when I see somebody we walk up across the room I going to walk up to you Hey there how it going And so that my language You can personalize it with their name if you want to

I don't do that. And I don't do it on purpose because some people, when they get in your list, they use silly names that you don't want to be using

You know, hey there, Mickey Mouse, you know, things like that, right? So I just go, hey there, I feel like I haven't done a great job of building our relationship the way I really should

be. And I want you to know, first and foremost, I care about you as a person, as a client

and somebody who is in my world. I haven't stayed in touch the way I should be, and that's

going to change moving forward. I would love to chat with you and see what's going on

Tell me what's going on in your business right now. I want to see if there's anything I can do

to help you out. Even if it's not my services, maybe it's just a connection with somebody I know

Just reply back. Now, that's just off the top of my head version of this. I actually have a full

script that I use for this, but this is kind of an idea, right? Use your own language, use your voice

but keep it very simple. All you're doing is basically saying, you know what? Hey, I've been a slacker

I haven't done this the right way. I want to make it better. What are you up to? How can I help you

and send that email out. Okay. Now, I have had, I had one client who sends this email out, and I gave her the script

and I said, go do this, and she wrote it down. She sent it out that later that day, I was like, we had a call first thing in the morning

She sent it out like an hour later, and I was on her list, so I got that

And I replied back to going, that was awesome, great job. Tell me how it works

And she replies back, oh, my gosh, she's like, this has. been amazing in less than two hours. I've had more response than I've had in any of my emails

ever. Now, she opened up the doors for conversations because now people are sharing this stuff

with them. I had somebody else who did the same basic idea. He comes back. He sends this email at

8 a.m. Eastern. Now, I'm on the Pacific side. So at 8 a.m. Pacific, I see this email, and he says

It's been two hours. I've already got over 20 responses. By the end of the week, he had taken

those people, had conversations with them, and closed one $500 a month client out of those 20

conversations. People that were already on his list. He didn't have to go searching for him

He didn't pay for him. He didn't go speaking. He didn't go to a live networking event

Any of that I said, these are people he already was connected to. my favorite stories from somebody else we did this with. We actually did this as a full campaign

So we wrote three emails that we're going to have two more follow-ups to this. She sends out this email two hours after sending it. She replies back to him, goes, Eli, we need to stop the entire campaign

Everybody's responded. Like, what do you mean? Everybody's responded. She's like, no, I mean it

Everybody has responded. I end up talking to her, lo and behold, it was 100%

And guess what By the end of the week she did over in sales And she hadn even been selling anything The email is nothing but a reaching out saying I have dropped the ball I want to fix this How are you doing What can I help you with That it That all there is to it And it is amazing how one simple little script one simple little email can open up massive doors and reactivate the relationship with your

list. So that's my tip. Super simple. It is something that literally you can do and you can send this to

your list in the next half an hour. And if you do it, please, please, please. If you do this

reach out to me. I'm easy to find social media email any of that. I'm easy to find

Chase me down and tell me what happened. How did it work? Because I love hearing these stories

Well, Eli, I love that. And I would try that. Except that I now I'm going to ask her some free consulting. So I trashed my old email list

Now I still have them. Okay. But I have not, you know, I just didn't feel comfortable reaching out to them

And I don't know. I've heard of a lot of people doing this, right? GDPR happened

A lot of things happen. And I have heard of a lot of people say, you know what? I'm setting this aside and I'm going to start fresh

So now my question is, how do you, if you, if you

If you have a list that's maybe not in your email service provider anymore or whatever

is there a way to use this strategy without getting into trouble

You can do it. You can send these emails through like your, like Gmail or whatever emails is using

Yeah, like do little, like do little things. Yeah, I don't, I don't recommend doing the blind carbon copy type of thing

there are systems certain CRM systems that you can you can import people if it's a small list

and then mail in them in that kind of situation the general rule of thumb don't buy a list

and import it and no no I'm talking about people like me who had a sizable list yeah but

now that list has been like sitting there for a few years like you haven't used it yeah so

are they really dead Eli are my people dead? I would challenge you on that, actually

I would challenge you that they are not as dead as you might think. Because if you go at it in this aspect, it can really open up some doors

Well, that's exciting. You can change it. You can change it a little bit and just say, hey, you know, we've been, you know, we've been in communication in the past

I dropped the ball. I've done a poor job. And I've realized I really need to fix that

And I wanted to rekindle this relationship. And all it is is basically coming from a place, throwing yourself under the bus

That's really what it's about, right? If you do that and you qualify, hey, I know I haven't stayed in touch with you

This is, and if you have a way to put this like you, your segmented your list, you have

them tagged or anything like that, you can even do this a little bit more work, but you can basically

break it down and say, you know, you've been part of my Visipalooza event or, you know, things like

that you can help rekindle the memory of where they came from because that's the most important

thing you they need to remember who you are and why you might be connecting with them because i've had

that where out of nowhere six months after maybe i've even bought something from somebody but they did

no follow up and six months later they selling me something else i immediately hit spam because I don know who this guy is right Right So by coming at it in a softer way you saying hey you know what I know I dropped the ball I been up to a lot of crazy stuff I want to hear what you been up to Let reconnect here What ends up doing is it brings down the walls They like oh yeah yeah now I remember you And I actually have a client that we did this with And she came to me

and she was like, I'm just going to burn my list. I'm going to start all over. And I was like, I want you to try this first

And so we wrote a three email sequence for her to help her kind of ease them into it

Her starting point. So every email she had sent out before we started working with her was under a 7% open rate

The emails that we started with, first one was 9%. The second one was 11%

the third one was 18%. So what are the other, like how did, if the first one is, I'm a slacker, blah, blah, blah, what would

the second one be like? The second and the third one are just anybody who doesn't respond

This is where your CRM system does some little more advanced stuff. You actually, anybody who hasn't responded to the first two, you then say, hey, I sent an email

a couple of days ago. I just want to check in, make sure you got it

All I was doing was just checking, see, and how. you're doing what's up to and try to reconnect this relationship that I haven't done a good job with

That's kind of the gist of it. I do have scripts. These are the things that we do with clients

but this gives you enough to work with, right? It's a starting point. Go play with it. And we'll do that

Like we'll do one and then we'll do another one two days later and another one maybe three days later or something like that

It's just amazing how powerful it can be. Super exciting. So I got to ask Eli, is there something

thing that you're sharing with the audience today. Oh, what do I want to share with you guys today

You know what I'm saying? Like in your, do you have a special? Do you have an offer

Do you have? You know what? I change stuff all the time. So reality is that I have different, different lead magnet kind of things, you know

freebie cool stuff that I like sharing with people. Here's what I want people to do

I want people to go to my hubs. site. It's connect withelai.com, and it is ELY. Okay, connect withelie.com. Go there and reach out to me

Okay. That's good. You can even, you can send me a text if you want to, okay. My, my contact

information is there. You can book a call to talk to me. I love meeting cool people, as you see above

my head, right? This is my favorite thing to do. So connect with me, okay? Connect with me and

and say that you heard me from this, because that's going to definitely put you at the top of the line

conversation because what I just shared right now literally is like a tiny, tiny bit of some of the

fun stuff that I like to do. I like to share on all kinds of fun stuff. And if we can get connected

and I can help point you in the right direction and help you fix those lists and have better

communications with people and, of course, meet cool people, then that's what I want to do. So please

please, please, just connect with me. I love that. That's my call to action too. I love that. There's

nothing more satisfying. Eli, thank you for that simple, short tip. I know. I've got my notes

I'm ready to go. Thank you, Eli. Thank you so much for having me. It's my pleasure