Perplexity Demo
8K views
Jul 5, 2023
This is a short and simple overview of Perplexity.ai, a great AI tool that searches and summarizes top search results and delivers them in easily digestible snippets and provides a synthesized summary that you can use to create content and do market research. #PerplexityAI #MarketResearch #AIDrivenInsights #DataAnalysis #MachineLearning #DataVisualization #ResearchDashboards #Collaboration #Teamwork
View Video Transcript
0:00
Hi there, Ivana Taylor here from DIYMarketers.com and today I want to review an awesome AI tool
0:07
that you can use to do your market research. It's called Perplexity.ai
0:13
Let's get into it. I'm really just going to guide you through this sidebar here
0:21
But first I want to tell you how Perplexity.ai works. In essence, it's very, very similar to what Bing is doing and to what Google is doing
0:31
And if you're using ChatGPT with any of the plugins, it's kind of like that
0:36
But it's got a flavor all its own. And that's what we're going to review today
0:41
Let me kind of tell you how perplexity works. I think that's important to know
0:45
What perplexity will do is you ask it a question and it's going to go scour the internet
0:52
It's going to find some of the top articles, but it's going to consider the context of your question
1:00
and go find the articles that provide the best answer. And this is why this is a good thing, because it could be on the first page of Google
1:11
but it's going to look further on down the line. And we're going to talk more about that in a minute
1:18
I think the best way to explain it is to show you
1:22
When you log in, you're going to see something like this. They're going to show you some of their popular searches
1:30
And you can see that that's how those look. I actually gonna show you some of my searches And so you can see that So these are searches that I done in the past Like
1:46
you can do a general term such as machine learning versus AI and here you can see what a search would
1:55
look like. Perplexity will come back. You can see that it's scoured the internet. These here are the
2:01
sites that it's gone to. It's looked, in this case, about six. It'll look at three to six different
2:07
sites. I think six is the max for this free feature. We'll talk more about that. It summarizes
2:17
what it finds. It gives you the sources, which are also listed right there, but it summarizes
2:26
everything very, very nicely. So it's a great way to sort of get your brain thinking about a
2:35
particular topic. Here's the next thing I really, really like is that it will also add additional
2:42
questions. What are some examples? How do rule-based systems work? So it's actually creating additional
2:49
questions based on the question that you asked. And you can see that I've gone down deeper and
2:55
deeper, ask a follow-up. So I can actually ask one of the questions that they said that were related
3:01
or I can ask my own question that is related. Another feature that you see here is Copilot
3:09
What Copilot does, it is an added feature. I'm going to show you an example in a minute
3:14
It is an added feature It reloads every four hours So you get five Copilots which is enhanced search and you get five new ones every four hours
3:28
here is one that i did where you can see that i used copilot on that search and this is how
3:36
that works it's going to search the web for multiple terms here is the power of copilot
3:41
It's going to look through 35 results and it's going to summarize those results
3:47
And you can see that it's picked the best ones. And once again, you can go to that website and see, read that article into, to more in
4:00
depth and see what you got there. So it's really terrific when you're trying to understand a topic very, very deeply
4:11
Okay. So they give you popular searches that you can look up just like I did
4:16
They will save all of your threads, which is really terrific. You can see I've done a few other co-pilots
4:25
And here's another feature that is relatively new. It's called AI Profile
4:29
I absolutely love this. Take the time to do this. because if you take the time to do this
4:37
you're going to give that AI added context about yourself. And there are just tons of questions that they ask you
4:47
and you can see how much I filled it in. And then it will do certain things based on that information
4:57
But what I really like is that it just knows you better and it knows where you coming from and more of what your search intent is Finally let talk about pricing Everything I shown you here is free
5:13
Absolutely free. There is a pro option for $20 a month where you get more co-pilots, more in-depth searches
5:23
future features, and all these good things. You can just knock yourself out with that
5:27
I, however, have not had the need to use anymore. And I use this quite a bit
5:35
So it really just depends on your use and how much research that you're doing
5:42
Honestly, my favorite bit of research that it does, especially when I'm looking for statistics
5:47
I can kind of see, you know, I can go bananas and see like probably three to five pages of search engine results
5:59
Three to five pages of SERPs synthesized into a single search. I'm going to see if I can find you
6:10
I was asking about statistics. I'm also looking. So look at this
6:15
This is where this is golden. So instead of just getting tons and tons of articles, they summarize the key statistics
6:22
If you want more, you can go into those articles and get more statistics
6:28
So give perplexity.ai a try. Make sure you fill out your profile, do some searches, and see if it isn't a snap it up tool
6:46
Okay
#How-To
# DIY & Expert Content
#Marketing
#Search Engine Optimization & Marketing
#Search Engines