These days, just about everyone, including businesses have social accounts. In fact, its almost looked down on if you don’t! One of the more popular websites besides Facebook is Twitter. Both social sites are a great place to be if you are promoting anything yourself, your products or your services. If you’ve ever been on Twitter you may have noticed a little blue icon next to a person’s name, namely a celebrity, a singer or an artist. But, businesses can also be found to have these little blue icons.
What is a Verified Accounts on Twitter
That little blue icon, which sort of looks like a blazing sun with a check mark in the middle, means that person has a verified account. Facebook also has this and its a mark to notify you that this person is the real deal and the real person/business that they are acting like they are. Essentially its a seal of authenticity.
Who Can Have A Verified Account?
Up until recently not just anyone could have one of these verified accounts. The account or the person has to be of public interest. This can include but is not limited to bands and singers, actors and actresses, famous artists, people in the government, people in certain religious areas that are key in the community, journalists, sports players, businesses, authors and more. It should be noted that just because you are verified, doesn’t mean that Twitter endorses you. Again, this is all about authenticity, not sponsorship.
Twitter Announces Application Process for Verified Accounts https://t.co/Nz9VqwArys— mybenjonetpaper (@mybenjonetpaper) July 24, 2016
Twitter Announces Online Account Verification
[thrive_testimonial name=”Tina Bhatnagar,” company=” Twitter’s vice president of User Services” image=”http://s3.amazonaws.com/diymarketers-image-library/wp-content/uploads/2016/07/23203600/tina.jpg”]We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification,? We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.[/thrive_testimonial]
Just keep in mind, Twitter isn’t going to verify everyone. You do need to have some clout in your professionof choice and be notable enough to receive the official verification.
What to Read Next
How Do You Get Verified?
First and foremost you have to be one of the key interests mentioned above. If not, you have slim chances in getting verified. If you ARE one of the key interests above, you need to submit a request. When you submit the request for a verified account your account MUST have the following items:
A verified phone number
A verified email address
A Profile picture
A header picture/photo
All your birthday info has to be filled out IF you are an individual NOT a business
A Website URL
Tweets must be public!
When you submit the request, that’s not all! You will also be asked questions such as why you think you should be verified, you will also be asked to include newsworthy links and references to other websites, gossip sites, best sellers lists, etc. Lastly, you also might be asked to upload and send over a document with your passport or license number!
Well, Does All This Really Matter?
It might seem a little silly, going through all that just to make sure you get a blue icon next to your name on twitter. But, for many businesses and people, this IS really important. Not only does it allow them to show their fans? or customers that they are indeed talking to who they think they are talking to, but the blue icon of authentication also makes you look more professional. Also, it gives YOU the ability to know that there aren?t scammers out there trying to pass your name off and make money off of you or make a bad name for you. So is it important to have a verified account? Of course, it is! But, this doesn’t mean that you will go out of business or not become successful just because you can’t get one.
In the end, if you are just starting out, maybe right now isn’t the best time to go after the verified account. But, sometime down the line once you start building credibility, its definitely something to consider.