Low-cost business tools are time and life-saver for any startup.
Running a business is an expensive affair. It needs a hefty amount of money for smooth functioning. But not all entrepreneurs come loaded with funds. It’s no wonder that startups are always on the look out for ways to keep overhead costs low.
Here are the low-cost business tools, successful entrepreneurs swear by:
1. Buzzsumo: Social media influencer marketing tool
When it comes to the best influencer marketing tools, Buzzsumo is worth considering. It gives you a heads up for finding the most shared content, analytics and influencer detection — all in one place.
How to use Buzzsumo?
The search feature helps you find the most shared content across Facebook, Twitter, Pinterest, and Reddit.
Use the search feature to look for a particular topic related to your industry. Suppose you own a gifting company. Therefore, a helpful topic for your audiences is- birthday gifts.
Search Buzzsumo for “birthday gifts ideas.” When you hit enter, a list of most popular and shared articles appears. Further, the search feature lets you filter results by influencers. You can have a quick idea of what content is working well in your niche, and then find out the people who will be helpful to expand your content marketing strategy.
BuzzSumo offers a free trial. Paid plans start at $99. If you are looking to drive more traffic and engagement around your content, then this is a tool you’ll use daily.
2. Designhill: AI-based Logo Maker
Every company has its own logo that represents its essence. It is an integral part of branding. Unfortunately, due to budget limitations, small businesses find it hard to hire a full-time graphic designer for mock-ups.
Thanks to Designhill online logo maker that allows start-ups to get professional logos within a few minutes, and that too within your budget. This freelance graphic design platform has professional graphic designers from across the world. It’s an AI-powered logo maker that helps you design a logo on-the-go.
How to use logo maker
Enter your company’s name, and pick the design, styles, colors, and icons as per your likes. As you proceed further, it shows you 100% custom logos suitable for your business. Choose the best one and make a nominal payment to have your amazing logo. It is way more affordable than hiring a graphic designer.
Accessing thousands of designs for free is what makes it a must-have business tool.
3. MailChimp- email marketing tool
Email marketing is a great way to maintain a connection with your existing and new customers. Entrepreneurs use MailChimp to send messages to their target audience. There are different service-tiers, prices of which depend on the number of emails sent every month.
In case your company has less than 2,000 email subscribers, you can opt for MailChimp’s Forever Free version.
How to use MailChimp
Sign up with your business account. Use its drag-and-drop email templates to create a perfect message. Your email is all set to be sent!
That’s not a bad deal for zero investment.
4. SurveyMonkey: Online surveying tool
An online survey tool helps you engage with your audience and get their honest feedback. SurveyMonkey has created a niche for itself in the online survey. The free version comes with limited features, while the paid plans include in-depth surveying features.
Leverage pre-written questions and inbuilt templates for analyzing data gathered through the survey. This tool helps you know your customers’ nerve and create an action plan accordingly. Based on the unbiased results, you can change your strategy or go ahead with the same.
5. X-Cart: An e-commerce website building tool
For entrepreneurs who want to sell products but don’t have enough funds to design an online store, X-Cart is the best way to go. Its free version X-Cart 5 comes packed with advanced features like social commerce sharing, newsletters, and site builder.
There are various themes that you can tweak or customize to set up your own e-commerce store. Businesses can make most out of its free extensions — ShipStation to create shipping labels, Diib for analytics, and Magic Slideshow to generate a slideshow.
All it requires is a little technical prowess.
6. Tableau Public: A market research tool
The success of a business depends on how well it analyzes its data. It’s challenging for start-ups to invest in a market research tool. Tableau Public with up to 10GB of space offers free data solutions. It comes with a drag-and-drop feature. You can even access up to 15 million rows in a single workbook.
The tool connects to various data sources including Excel, CVS files and more. The insights you gain from your business data will help you make the right decisions.
7. Google AdWords & Analytics: Must business staples
Google is the most popular search engine. It processes over 40,000 search queries per second. Entrepreneurs are doing their best to attract as many eyeballs as they can. It takes months to rank on the first page using the mainstream SEO strategy. Google AdWords guarantees to achieve that position instantly, but with paid ads.
Google Analytics, on the other hand, helps you identify what’s working and what’s not. You can have a better idea of which channels your visitors are coming from. It is a must-have tool for every website.
These seven powerful business tools will help you simplify your tasks as an entrepreneur. You need not break your bank to get these tools as they come free or cost less.