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Today marks exactly the 33rd time this month I’ve told someone to get their brand online. That’s an average of once a day that I have this conversation. It all starts with how to connect with a targeted audience. Then it moves on to the inevitable cost of marketing and finally ends with my asking how much time and effort they’ve spent in giving themselves, their name, their company name and brand — online.

Getting online USED to just mean having a web site. But a web site is not enough. You need a web site, a blog, a profile on LinkedIn, Facebook and Twitter. And there is so much more.

Check out my latest article on for a detailed to-do list on how to give your brand a better presence online and get more, better, profitable customers as a result.