Attention CEOs Who Hate LinkedIn
Do you use LinkedIn? As the leader of your company – there are so many more important things to think about than whether you should use?LinkedIn, the quality of your profile or any of that stupid social networking fluff. You’ve got a company to run. It’s all about profits, new, more profitable customers, launching new product, market share and building a business.
But maybe you’ve noticed that it’s not as easy to get face-to-face time with customers. And the budget to do the advertising or trade shows is wearing more than a little thin — especially when you look at your ROI on those things.
Only4% of CEOs are on LinkedIn! Why does everybody care about whether a CEO is on LinkedIn or NOT? Isn’t it just a waste of time, effort and money? ?Give me ONE good reason why I need to waste my time with LinkedIn! Here are three.
3 Quick Reasons Why CEOs Should Spend Time on LinkedIn
- LinkedIn is a credibility directory. LinkedIn sits in the social networking category. But it’s really a credibility directory. The most basic marketing activity for any organization is to make sure that your company is listed in a directory. Well, LinkedIn is a directory. If you and your organization and the key members of your organization aren’t listed — you aren’t credible.
- LinkedIn is your first impression. The first thing many people do when they hear your name is search you out on LinkedIn. How they perceive you will depend on what’s on your profile. If what you have on there doesn’t give them a reason to see you, speak to you or take you seriously they won’t.
- Your network is your net worth. Are you worth knowing? Your customers and decision makers look at your profile unconsciously asking the question “How can this person help me?” Are you worth knowing? Who else do you know? If I can’t see that, I don’t have an impression of you. And if I don’t have an impression of you, I don’t have time for you.
What’s Stopping You From Using LinkedIn
I’ve told you just three reasons why CEOs should use LinkedIn — now YOU tell me what’s stopping you.
In the comment section below — tell me why you hate LinkedIn or what frustrates you about LinkedIn.
Ready to Use LinkedIn in Powerful Strategic Ways – Astound and Amaze Your Friends!
So many CEOs have told me they don’t use LinkedIn — but then when I told them just a few of the ways they can leverage the power of LinkedIn to save time and money on sales and marketing activities — they were all ears.
So I’ve decided to pull together a teleseminar — that you can listen to in your office, on the road or download to your mobile device – and learn what 95% of LinkedIn USERS don’t even know.