Looking for a new creative logo design? We’ve pulled together the best logo design platforms, tools and services that you can get for free or close to free.

How can logo makers be helpful for small businesses?

After writing your business plan and naming your business, a logo is an important step in giving your brand credibility and developing your company’s identity. It can be difficult and overwhelming to create a logo design which is meant to be permanent and the face of your company.

How can you possibly convey what your business stands for in a single image?

Logo design costs (and quality) can also vary widely; for instance, the rebranding of BPs logo cost $211,000,000

(I think it’s important to include all the zeros in that number; let that sink in) while Nike’s iconic swoosh cost $35.

According to Simplio Web Studio, In 1971, the co-founder of Nike, Phil Knight bought the Swoosh from Carolyn Davidson, a graphic design student at the Portland State University, where Knight was teaching a class in accounting. When he bought the logo, Knight commented, I don’t love it, but maybe it will grow on me.


The example of Nike’s logo that obviously grow on its co-founder and its legion of fans, shows that it is possible to produce a logo with limited resources.

Low Budget Logo Design for Small Business

Even if your business never gets to “Nike” status, a logo is actually an asset that helps communicate your brand in an instant.

BUT, logo designs can be expensive. When I started my business, my first logo design project cost $1,500 and I considered that a great deal.

The good news, is that today, you don’t have to spend a fraction of that and you can get a logo that is just as good — if not better than paying a high-priced agency.

At the same time, the best way to save money on professional logo design is to take the time to play around with DIY logo makers to get a great understanding of what you want and then take those ideas to a professional designer.

Are Online Logo Design Tools Any Good?

Yes! You can get a professional looking logo and brand package using free logo maker tools.

Online logo generator platforms have essentially become another option for startup businesses on a budget. They provide the potential for discovering a design that just might convey your business in visual form to the world.

We decided to try out some of the top free logo design platforms for a startup lifestyle website in order to save you some time with our top picks. Below are our favorites.

DIY Logo Design Platforms for Small Business

DIY logo design platforms have really gone through a major evolution over the last few years. When they first launched, I have to admit they were a bit clunky. But today, artificial intelligence in logo design has make these DIY logo platforms down-right amazing.

Here are just a few of the platforms that I’ve played with that you can try as well.

Tailor Brands: Best for Creating Your First Logo and Brand Guidelines

TailorBrands logo maker, logo design

Tailor Brands is one of the most user-friendly logo-creation platforms. It is essentially the Canva (the image editing platform) of logo generators. Beyond its simplistic setup, the criteria it uses to determine your personal aesthetic, creates some well-matched logos to correspond with your design style.


High-resolution download: $39

What to expect:

After typing the name of your business and giving a description of your business, Tailor Brands asks you to choose from 3 logo types: Icon Based, Name Based or Initial Based.

Logo Tailor 1

Next, Tailor goes through a ?This or That? series in order to better understand your style.

Logo Tailor 2

Tailor will then give you logo options to select from or edit.

Logo Tailor 3

Once you’ve created your final logo design, you can then create a style guide for your brand. This is insanely helpful when communicating your brand guidelines to freelancers or to other folks on your team. Here is an example of branding guidelines for Tailor Brands.

Brand guidelines example for TailorBrands.

Logo Maker: DIY Logos With the Option to Work With a Designer

Logomaker home page

The Logo Maker platform has evolved quite a bit over the past few years. It started out as a completely DIY logo maker and I have to say, I’d say the quality of the logos was “meh”. But time makes all the difference. Today, this is a really slick option. And my favorite part about this particular DIY logo design tool is the ability to quickly transition into working with a designer.


Free Web-Based Logo that you can play with all you like. $40 to download all the files and place your logos on whatever you like. $60 for the ability to edit the logo after purchase.

What to expect:

You’ll start by choosing your business industry and similar to Tailor, you will decide between symbol based, letter based or abstract based logos.

Logomaker.com screenshot

When you start the logo design process, you’ll go through a quick series of questions where you select the general qualities of the logo you want.

Once completed, the LogoMaker system will generate hundreds of logo options for you to choose from. Choose a logo that is closest to what you want. At that point you can edit the logo and change the image or the colors or the fonts. Play with it all you like.

The one feature I really like is the ability to shift over to a professional designer.

Logo Garden: True DIY Logo Design

Logo Garden is very user friendly and allows for easy customization with element placement, fonts and colors. This platform brings you straight to an editing page without asking you initial design questions. This is great when you already have an idea for what you want and would like to just play around with ideas.

Unlike some of the other DIY logo design tools, Logo Garden requires YOUR input. In other words, it doesn’t provide dozens of options. Instead you are on the court to flex your creativity.


Low-Resolution Logo: Free

High-Resolution Logo: $24.99 (currently $12.50)

What to expect:

Since you are taken directly to an edit page, you simply search their database of images and symbols, select one, add text and you’re done. You can easily rotate text to run vertically or have it create an arch shape; they make many design features easy to accomplish within seconds.

Logo Garden 1

GraphicSprings: DIY Logo and Marketing Materials Maker

GraphicSpring logo maker

GraphicSprings isn’t just a logo maker, it’s also a great design tool for marketing materials such as flyers, calendars, business cards, etc.

GraphicSprings marketing materials design

Another really cool feature is that GraphicSprings gives you the ability to see the site and design your logo and marketing materials in dozens of languages. This is really something I’ve not seen before.


High-Resolution Logo: Packages starting at $19.99

What to expect:

The GraphicSprings logo maker will take you through a simple 3 step process that asks you to enter your business name, choose your industry (or keyword) and select your template. Once you arrive on the editing page you can change colors, play with fonts and add a variety of effects. Purchased logos are immediately available for download in high-res JPG, PNG, PDF, EPS and PSD.

Logo.com: Lowest Price Logo Design

logo.com logo maker

If all you want is a decent looking logo for your business at an affordable price, this is a great choice for you.

The process is insanely easy. Provide the name of your business or brand, tell the system what industry you are in and if you’re feeling really brave, add some keywords.

logo.com logo examples

Like all other logo makers, you simply select one that you like and you can edit and change the logo as much as you like.

You’ll absolutely love all the pre-designed options — there are hundreds of them to choose from and play with.

What I love most about the platform is it’s simplicity and the price.


One time price of $19.99 for the basic package. They also offer a business kit and a starter kit that go for $14.99/mo and $59.99 (one time). These higher level packages offer additional services such as a domain name and social media icons and profile pictures.

What to Expect:

As much or as little from a logo maker platform as you like. The pre-designed logo designs give you enough inspiration to customize. If you want a one-stop-shop with a website design and even a domain name you can do that too. Although, I wouldn’t really recommend getting your domain name from a logo maker site.

How to Choose the One That’s Right for You

These are just a few platforms that you can choose from — and there area ?few other resources that I didn’t mention in the article, but I will mention here, along with some advice on how to choose the option that’s best for you.

99Designsis one of my favorite tools. While it’s not as expensive as hiring a fancy agency, it’s a little beyond the price points featured in this article. One great reason to choose them is if you aren’t exactly sure of what you want and/or you have a lot of different design projects that go beyond logos.

Fiverrand Upworkare like a box of chocolates. You never know what you’re going to get for the prices. I’ve known people who have been insanely successful and happy and others who haven’t.

At such low prices, you can afford to play with any or all of these tools and pick the one you like. Remember, you don’t have to spend millions to have a million dollar logo.