Planning to Plan

The end of October typically means that most marketing people are getting roped into some of that “Strategic Planning” we like to do toward the end of the year.

There is a much easier way to do this. Instead of scanning and researching EVERY possibility – when in doubt think SWOT: Strengths, Weaknesses, Opportunities and Threats.

Don’t Just Make a List – Answer the Questions

I’ve got this magic SWOT process that will knock your socks off and get your brain in such a tizzy that you will get your planning into turbo mode and be done before you know it.

Typically, we like to LIST Strengths, Weaknesses, Opportunities and Threats. But listing them doesn’t tell you what to DO NEXT. And that’s the key rule of Real-World marketing. What will you actually DO NEXT?

So, check out this SWOT Worksheet and download what you can DO NEXT to have a killer year.