Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be a struggle. While it’s impossible to market something without it being seen or heard by the public, it is also a challenge to manage new technologies and multiple social media accounts. These three tools can help you manage your various social media accounts for simpler and more successful marketing.

1. TweetDeck: This application is by far one of the most popular social media managers available. Allowing users to view their Facebook, Flickr, Youtube, and Twitter accounts all from one interface, TweetDeck simplifies social media for the mega user. Use TweetDeck to stay up to date on local events and marketing opportunities, while also, easily managing your correspondence with customers and business associates on your various platforms. Tweetdeck enables you to divide your contacts into columns, so that you can separate specific groups of people into different areas. This allows you to manage your marketing schemes more quickly and easily.

2. Gist: This tool allows users to collect all of their contacts from Facebook, Twitter, LinkedIn, email, and more in one centralized location. This organizational help can be invaluable for marketers trying to manage their network. Gist provides you with the latest news, blog posts, and tweets from anyone in your professional network when you want to receive it and where you want to receive it. Because Gist is so customizable, it can be extremely useful for nearly any user. By gathering the essential information from your inboxes and social networks, Gist provides the perfect way to speed up your marketing potential. Use Gist to become more productive with marketing and connecting to professional contacts.

3. Ping.fm: While Gist is more focused toward organizing your many social media contacts to simplify managing networks and new updates, Ping.fm focuses on making posting to various platforms simpler. This tool allows users to ping a message or data to multiple social media accounts from one location. This can be especially useful for DIY marketers, hoping to get their company or product seen through social media outlets. Ping allows you to select which accounts you want to post to and really speeds up the process of getting your voice out there.

With all of these tools and services free to download and use there is really no reason DIY marketers looking for some aid with managing their busy social media accounts shouldn’t try all of them. Check them out and decide which services would be most valuable for you and your marketing efforts. Social media is a great way to get your ideas out to the public and to develop a strong professional network. As social media expands and evolves, tools and applications for managing these accounts will become ever more useful.

About the Author: ?This guest post is contributed by Patricia Garza, who writes about gadget, technology, design, social media, e-learning related articles at online university rankings.