The perks of owning an ecommerce store are endless. Who wouldn’t want to have a self-run business? It requires much less overhead than a brick and mortar shop and has no glass ceiling when it comes to revenue potential.
There are some drawbacks to running an ecommerce business – it’s not easy to complete with powerhouse businesses like eBay and Amazon. Despite the well-known challenge, many entrepreneurs are still setting up digital hubs in hopes of success.
Whether you are hoping to acquire your very first customer or reach half a million dollars in revenue this year, your business has to boost its traffic in order to grow. Take a look at these three ways to drive more users to your ecommerce store so you can boost your traffic and bottom line.
Diversify your PPC efforts
Pay-per-click is one of the more effective ways to instantly generate website traffic. When your budget allows, it’s always smart to utilize technological tools and services that lighten your managerial load.
One way to drive traffic to your ecommerce store is through Traffic Booster. Traffic Booster is an affordable service that allows business owners to pass the baton of PCC ad creation and management to professionalisms. An algorithm that’s created specifically for driving targeted traffic to webstores backs it.
All business owners need to do to get started is fill out a brief form with some information about their business – it will take less than one minute. Then the Traffic Booster team will analyze the information and establish your target audience, the most effective keywords and strategies and prosperous channels to use to help drive the most relevant traffic at the lowest price across Bing, Facebook and Google.
You can also opt to run your own ads; remember the key to a wildly successful PPC campaign lies in the innovative elements. The visual components you integrate are as important as the language you use. If you prefer to DIY your PPC campaign, Canva is a tool that can help you seem professional and polished – even if you’re a rookie. Canva offers a range of customizations that can help you create effective graphics, and format them to meet the criteria of platforms too.
Make the most of your campaigns
Businesses generate around $3 for every $1.60 spent on Google AdWords. This means that if you are out for instant traffic, this channel is quite effective.
When an ecommerce business advertises with Google, one of the best options it can use is Product Listing Ads. These aren’t new to the scene, but are still quite powerful.
You can also turn to social media – Instagram and Facebook both offer a variety of targeting options so you can reach your target crowd.
These platforms allow businesses to target ads based on location, behaviors, interests and age. Facebook Dynamic Ads even serves up automatically generated ads to those who have visited your site in the past.
Pinterest is also a prime spot for ecommerce – 93 percent of users have leveraged the platform for planning out purchases and 52 percent of pinners have purchased something that saw on the website.
Mastering each technique takes some time and money. Keep in mind that you are paying for those clicks, so if that’s not what you are willing to do, you may need to explore other options. If you need help with funding, take the time to learn more about a revolving line of credit or a small business credit card.
Present your audience with first-rate content
The content you produce is ultimately what drives web traffic to your ecommerce store. Think about the fact that ecommerce is not about selling products exclusively, but also about providing consumers with assistance. This makes a blog the perfect way to address your audience.
Your target audience has various problems and questions that they need solved. Learn to social listen like a pro so you can produce a blog full of high quality content and optimize your readers experience. Make sure your blog offers product reviews and tutorials – and any other informative advice in related topics. This is the way you can drive traffic to your site. Remember to include the products URL’s within your posts and optimize them for SEO purposes. Head to social media and share it too.
It doesn’t have to be next to impossible to find ways to drive more traffic to your website. Instead of trying multiple tactics, dig deeper within the ones you choose to execute. Figure out your strengths and become a pro at a couple strategies and devote yourself to them, and you’ll achieve the results you are hoping for.