When it comes to marketing oneself on television, Manoush Zomorodi definitely has a few things to teach people. From 1995-2006 Manoush reported and produced for BBC News, with postings in Washington, Berlin, Brussels, and New York. As a freelance reporter and anchor, she covered business and technology for Reuters Television in New York from 2006-2010.
Manoush is now piloting a new public radio show about how innovation is changing New York. She recently released an ebook entitled CAMERA READY: How to Present Your Best Self and Ideas On Air or Online, which is being called the definitive manual for anyone appearing on camera. In this post, Manoush shares tips for making the most of your on-camera appearances.
Keep your energy level high since the camera has a way of sucking the life from you.
Be personal and share experience. You’ll come across more credible if you have first-hand experience of the subject you’re addressing.
Keep your messages concise so you don’t lose the audience’s interest in the message you’re delivering.
Be pleasant and smile when on camera.
Be a great editor. Nothing loses viewers faster than an edited video that turns your message into a bore.
Be prepared and don’t improvise. Just because you’re on camera, your message still needs a beginning, middle and end.
Speak authentically. Don’t be a clich?, and also avoid jargon speak.
Offer value in your video. In the age of everyone owning video-making equipment, distinguish yourself by providing quality and value to the viewer.
If you find the tips above helpful, check out Manoush?s website where she provides up close and personal guidance on her video page. You can watch clips on how to go live, the best ways to walk and talk on camera, and much more. Since we all know that a picture or in this case, video is worth a thousand words, let Manoush help you make the most of marketing yourself on camera.
About the Author: Manoush Zomorodi, author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online, on-camera expertise comes from years of producing and reporting for BBC News, Reuters Television, and other media outlets. She moderates conferences on digital technology and hosts live video events, in addition to doing media coaching.