I first heard about SnapChat several years ago when my teenage son was using it to chat with friends. I checked it out because I’m (as we like to say in Pittsburgh) “nebby” and have to get my nose into absolutely everything, especially a “new” communication channel that appeals to teens.
SnapChat Use on the RISE
I found the interface clunky and hard to use. While I could certainly see the benefit to teens wanting to communicate with their
posse friends and send silly pictures of rainbows coming out of their dog’s mouth —
I was still unsure?whether or not this little app would catch on to stay — or whether it would be a passing fad. As it turns out a
USA Today Survey?which polled 6,500 teens in the U.S., found Snapchat used surged this spring, with 28% of them claiming it’s the most important social network. Closely behind is Facebook-owned ?photo sharing app Instagram at 27%. The results mark a major shift between the two rising social networks. Last fall, 33% of teens said Instagram was most important, followed by Snapchat at 19%.
Should Small Businesses Use SnapChat Because Kids Are?
Many?think it’s the next big thing for social media. Richenda Vermeulen says Snapchat helps build relationships with customers. Businesses looking for ways to form a more personal connection with customers should consider using a new messaging app on … Is Snapchat the next Facebook?
Of course the answer is — it depends. As always, you don’t have to jump into every new platform just because it’s there. So, all of you shiny object chasers, settle down.
There are some interesting statistics mentioned here —
- Snapchat has over 100 million active daily users.
- 86% of Snapchat?s users fall into the 13 37 age range.
- Up to 8x U.S. 13 to 34 year-olds view Live Stories vs. TV for similar events.
- 5+ billion videos are viewed on Snapchat each day.
If that’s not enough for you –check out these 10 impressive Snapchat statistics for 2016including how many years it’d take to watch an entire day’s worth of Snapchat stories.
- From May 2015 to present (January 2016), Snapchat’s daily video views have grown 350% in 8 months (2 billion in May 2015 and 7 billion at the start of this month). At a linear growth rate of 43.75% each month, Snapchat will break 10 billion daily video views in February.
- Throughout 2015, Snapchat was always amongst the top 13 U.S. apps downloaded overall and oftentimes a top 3 app for most downloaded U.S. photo and video app (App Annie).
- Announced just earlier this month (Bloomberg, January 11, 2016), Snapchat is closing in on a much larger rival Facebook with 7 billion mobile video views each day from its 100 million daily users (vs. Facebook’s 8 million views and 1.55 billion users). Although Snapchat counts video views that are less than one second, the viewer must press play to see content.
- Snapchat has raised $1.17 billion (Crunchbase) bringing valuation to $16 billion (Bloomberg).
- eMarketer reports that 18 to 24 year-olds make up 45% of all Snapchat users in the U.S. with close to 20% of all iPhone users using Snapchat (Contently). comScore finds 60% of U.S. 13 to 34 year-old smartphone users are Snapchatters (Snapchat).
- Millennials, a demographic marketers are spending 500% more to reach than all others combined, account for more than 7 out of 10 Snapchat users (eMarketer).
- An estimated 200 million monthly active users send 700 million photos/videos each day, viewed 500 million times per day (Business Insider).
- Snapchat reaches 11% of U.S.’s entire digital population (comScore).
- 60% of Snapchat’s users are 13 to 24 years old. Similarly, 63% of its audience are 18 to 34-year-olds (Snapchat).
- At 500 million Snapchat stories per day (calculated at 10 seconds each), it would take over 158 years to watch an entire day of Snapchat stories.
[Tweet “Even More SnapChat Stats for 2016: http://expandedramblings.com/index.php/snapchat-statistics/”]
It’s easy to forget that the OLDEST of the millennials are 36 and in managerial position where they are making million dollar decisions. And if you are selling to this audience – SnapChat should definitely be in your marketing mix.
SnapChat Marketing Ideas
This is the section you’ve been waiting for. If you are selling to other business owners or if you’re trying to reach social media savvy professionals — SnapChat is on POINT – even if your audience is slightly older than the millennial demographic.
If you are launching a new product and/or service, your customers would most likely be interested to know what it is, so why not share with them a little sneak peak? It could potentially build up the hype and get them engaged wanting to know more and more.This then means you can create more content around the new product/service and keep them engaged and up-to-date for when you release.
or what about this?
Everyone at some stage wants to know what it’s like working behind the scenes at a company right? Why not show your followers, for example if you’re a clothing company you could show them what it’s like when you are printing for new orders etc, or even if you are a social media agency curating content. It can be done and people may find it interesting. You could even run a little challenge and get users to guess what the video is about through a hashtag on Twitter or Facebook etc.
and don’t forget about building engagement :
Another way you can engage users with your social media activity is by running a Q&A. A bit like running a Q&A on Twitter where they tweet you questions but instead on Snapchat. You could get people message you questions on Snapchat for you to answer on your story which will last for 24 hours unless you download them and share them.
Here are some additional tips from Infusionsoft
- Answer audience questions that have been submitted through any of your social media sites, blog, or website contact form
- Use Snapchats stories app, which provides you a way to have a longer conversation beyond just sending a snap to your customers.
- Announce a contest, including sharing rules and prize information.
- Send out coupons as snaps to your customers or to prospects that show an interest in your brand.
- Offer a sense of exclusivity to those followers on Snapchat.
- Share an inside look at your company, which humanizes your brand
- Create snaps of an event you are hosting or participating in
- Beat your competition that may be slow to adopt new social media channels
Instagram or SnapChat
Even with SnapChat’s insane growth (the platform was only launched in 2011), the jury is still out on whether audiences will prefer Instagram or SnapChat.
First and foremost — remember, it’s all about where your ideal customer is. And if your ideal customer is under 40 — both of these platforms are a worthy consideration.
When Instagram was bought by Facebook for an astonishing amount of money, a lot of marketers decided that Mark Zuckenberg was out of his mind. A teenagers-oriented platform for simply sharing your images with wacky filters and the most popular hashtagsincluding ?selfie? and ?followforfollow? was bought for a billion dollars. What value could it bring to businesses? Yet, over a matter of a couple years, marketers went from watching it on the fence to employing it to the fullest. If your target market is comprised of millennials, you simply cannot afford to be absent from this network.
A similar thing is happening to Snapchat right now. What first looked like a network for sexting is now gaining momentum as the?place to be for marketers. It was no accident that Gary Vaynerchuk said ?this is where my attention is. This is the core value Snapchat has to offer right now. In a media-saturated world, Snapchat has that ephemeral feeling to it. — from Entrepreneur Magazine (via @LesyaLiu)
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Rachel Moore (@Rachel_Really) – SnapChat super snapper will be our featured guest on #BizapaloozaChat Monday at 2pm ET/ 11am PT. Got SnapChat questions — Rachel has answers — Join US!