I’ve been working with some clients recently on trade show and event marketing strategies. I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!? Don’t YOU?
Today we’re chatting about how promotional items can build your brand and we’re trying to collect your tips and ideas on how you’ve successfully used a wide variety of promo items.
Our guest guru today is @Bruce Felber, Felber and Felber Marketing. While they do all kinds of traditional marketing stuff – my FAVORITE way to think of these guys is 3-D marketing!? That means they are brilliant at direct marketing and using 3-dimensional items (promo items) to get their prospects to choose YOU.
Q1. What’s the difference between a promo item and a premium?
BruceFelber: #diymkt Promotional items given away w/no strings attached. Premiums require either a purchase or or some form of buy in.
BruceFelber: #diymkt Price of the item is NOT the determining factor.
mabynshingleton: Promo items are giveaways to promote a cause, service or business. They are always at trade shows. #diymkt
mabynshingleton: Stuff We All Get (S.W.A.G.) … #diymkt
Q2. What’s your favorite kind of promo item to use and why?
burkonsconsult: Q2 – Cloth carry bags w/logos – esp in today’s green world. #DIYMKT
BruceFelber: #diymkt So many items today that are green, But be aware of ‘green washing’ and do it right.
Q3. What’s your process of figuring out what kind of item you’re going to choose?
BruceFelber: #diymkt Using promotions as part of your direct mail campaign will yield higher results. Permanent advertising works when you can’t.
BruceFelber: #diymkt look at the message you need to get out there; look at how many people you need to reach; then the budget to reach that audience.
BruceFelber: #diymkt Make sure you always have some “call to action” on any piece unless an award or impact campaign.
Q4. Is it better to pick products that are “permanent” or products that disappear (food)
burkonsconsult: For me, the need is generally in the future, so I need products that are permanent or used often. When the need arises, there I am. #DIYMKT
mabynshingleton: I think you have to decide what your objectives are. For the St. Patrick’s Day parade here, we throw green logoed cups to the crowd. #DIYMKT
BruceFelber: #diymkt Food items are very effective if the message and delivery method is on target. Consider the carrier of the food item.
BruceFelber: #diymkt Consider family and business reunions, open houses and special events. Wearing apparel can be used to brand an event.
Q5. What’s the benefit of using a promo consultant or firm?
burkonsconsult: Q5 – not having to do it yourself and letting a professional do it. #DIYMKT
Q6. Share a promo item success. Why did it rock?
BruceFelber: #diymkt I once used apples with an imprint (yes food safe ink) for a Johnny Appleseed promotion.
BruceFelber: #diymkt another effect use is to put kits or packages together for special events, meetings etc. Education use is highly effective.
Q7. What’s the one thing we all should do when thinking about promo items?
BruceFelber: #diymkt q7 – consider the recipient and expected outcome. Are we branding, informing, promoting an event, thanking a client or employee?
Related articles by Zemanta
- Building a brand (blogstorm.co.uk)
- Long-Term Strategic Marketing takes Courage (marketing.blogtanker.com)
- 7 Tips for a Winning Trade Show Booth (freelanceswitch.com)
- Alternative Wine Marketing is Now Edging Toward Becoming Traditional (wine-blog.org)